6 Tips for Becoming a Thought Leader on LinkedIn

TypingWith the rising prominence of social media, becoming an influencer isn’t as hard as it once was. Social media levels the playing field, giving everyone an outlet to speak their minds.

In the past, LinkedIn had a restricted number of users permitted to publish articles to LinkedIn Pulse. These elite few were named Influencers. Recently, however, LinkedIn has opened this experience to anyone with an account, calling it Long-Form Post Publishing.

Taking advantage of long-form posting can establish you as a thought leader or influencer in your field. It gives you the opportunity to share your professional expertise without taking on the responsibilities of starting a blog or using other publishing platforms.

Continue reading "6 Tips for Becoming a Thought Leader on LinkedIn" »

3 Tips to Help Millennials and Baby Boomers See Eye to Eye

Millennials and boomersIn less than a decade, Millennials (born 1981-1996) are expected to make up 75 percent of the U.S. workforce. Simultaneously, nearly 65 percent of CPA Baby Boomers (born 1946-1964) say that they do not expect to retire at age 65, but will work beyond that age, according to a 2012 AICPA poll.

As a result, these groups will likely work side by side for the foreseeable future. Because of this, it is critical for Baby Boomers and Millennial CPAs to find common ground in order for their organizations to succeed. One key to developing a strong relationship is focusing less on differences and more on understanding each other’s unique skill sets.

But, perhaps there’s something even more important than that—understanding the motives behind why each group does what it does.

For instance, Baby Boomers may be aware that many Millennials are delaying marriage, and believe it is primarily because attitudes have changed. However, 34 percent of Millennials say financial reasons are  holding them back. Additionally, most Baby Boomers are aware that many Millennials carry a heavy student debt load. But they may not realize college tuition and fees have increased 559 percent since 1985, making it nearly impossible for most students to fund their education without assistance.

Continue reading "3 Tips to Help Millennials and Baby Boomers See Eye to Eye" »

Ice Cream Provides 5 Reasons to Incorporate Sustainable Practices

Perry's Ice Cream Black CherryNo dessert is more time and energy intensive than ice cream hand cranked in an old fashioned, salt-lined churner. When you’re making it at home using this method, a gallon of ice cream is an all-day event made with love and a small gang of helpers. Now, imagine producing more than 12 million gallons. Those making ice cream on such a large scale have a number of additional variables to consider and may choose to incorporate sustainable practices into their business model.

Many companies are embracing the triple bottom line. Rather than solely focusing on financial information, organizations committed to sustainability are taking social and environmental aspects into account as well. Under this model, success is not only defined by a business’s annual profit. The well-being of employees, the environmental impact of the company’s activities and contributions to the community are also part of the overall equation representing the organization’s value.

Continue reading "Ice Cream Provides 5 Reasons to Incorporate Sustainable Practices" »

The Modern CPA Profession: Connected and Comparable

Tommye-with-Australian-Colleagues-300x225In my eight months as chair of the AICPA Board of Directors, I’ve done a lot of travel and gained perspective on the size of our country and our planet. But beyond that, I’ve learned how business is becoming much more interconnected and how CPAs fit into a broader business ecosystem made up of other professions, clients and stakeholders. A recent trip to the other side of the world showed me just how connected our profession really is and made me optimistic about its prospects for the future.

After traveling to the World Congress of Accountants in November and countless domestic trips since, I found myself back aboard an airplane in February for a whirlwind journey to Sydney, Australia and Auckland, New Zealand, for meetings with CPA Australia and the Chartered Accountants Australia/New Zealand, respectively.

Continue reading "The Modern CPA Profession: Connected and Comparable" »

Survey Results Provide Insights into Clients’ Retirement Funding Fears

Retirement savingsRich or not-so-rich, running out of money in retirement is a major concern for 57% of clients, according to results of the inaugural quarterly AICPA Personal Financial Planning Trends Survey. Initiated by the AICPA’s PFP Division, the new survey seeks regular insights from CPA financial planners, provides valuable feedback on client emotions related to finances and the future, and helps trusted advisors understand where their expertise can best address client concerns.

High levels of concern over adequate retirement funding, as indicated by the first quarter 2015 survey, suggest demand is up for retirement peace of mind--a priceless service that CPAs offering personal financial planning services are uniquely qualified to provide.

Continue reading "Survey Results Provide Insights into Clients’ Retirement Funding Fears" »

Subscribe

Subscribe in a reader

Enter your Email:
Preview