7 Tips to Help Others Find Your Videos on YouTube

There are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace.  Implement a few basic optimizations to make it easier for users to find your videos as they browse and search.

1. Use keywords in your filename
Rename your video’s filename to match the topic of the video. For instance, if your video is about small business accounting, rename your video file from “video.mp4” to “small-business-accounting.mp4.”

Wrap Up of AICPA Spring Governing Council Meeting 2013

The 2013 AICPA Spring governing Council meeting kicked off on Sunday and just wrapped up. Take a look at the three-day meeting through the eyes of social media. (Email subscribers: View the full story on AICPA Insights.)

Virtual Work Teams Are Coming

As the economy continues to recover, the impending retirement of our nation’s Baby Boomers will create a labor shortage far greater than any we have experienced in the U.S. Professionals with the right skills will have their choice of employment opportunities, which will drive demand – and salaries – up. CPA firms that provide truly motivational and engaging environments will win the recruiting and retention race.

That’s why learning to manage the challenges and possibilities of virtual work teams is a must for today’s current and emerging partners. The need for increased workplace flexibility generates passionate conversations by CPA firm leaders and team members. Employees are challenged to keep a steady balance between their work and their personal lives as demands in each continuously change. Some aren’t willing to make the firm their top priority.

In the News: 4 Helpful Quotes from CPAs

I read so many great quotes from CPAs every day and have such a limited space to summarize them on the blog– it can get to be a bit frustrating.  As I began drafting my bi-weekly ‘In the News’ post, I decided to switch things up this week.

I present to you four helpful quotes from CPAs. Hey – everyone can use a little help now and then.

As Kelli Grant reports in MarketWatch, going to summer camp may be a rite of passage for children, but for parents, it seems more like an initiation into the woes of tuition payments.

What parents might not know is that camp expenses can translate into a tax break.

5 Things CPAs Need to Know about Integrated Reporting

Last week, my blog post discussed that Integrated Reporting <IR> represents an important shift in corporate reporting in which CPAs can play a key role providing consulting services, implementation or report preparation. In today’s blog, I’m drilling down into some of the key concepts of the recently released Consultation Draft of the International <IR> Framework that are important for CPAs to understand.

Five features of the Draft Framework are: