There are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace. Implement a few basic optimizations to make it easier for users to find your videos as they browse and search.
1. Use keywords in your filename
Rename your video’s filename to match the topic of the video. For instance, if your video is about small business accounting, rename your video file from “video.mp4” to “small-business-accounting.mp4.”
Continue reading "7 Tips to Help Others Find Your Videos on YouTube" »
The 2013 AICPA Spring governing Council meeting kicked off on Sunday and just wrapped up. Take a look at the three-day meeting through the eyes of social media. (Email subscribers: View the full story on AICPA Insights.)
Continue reading "Wrap Up of AICPA Spring Governing Council Meeting 2013" »
As the economy continues to recover, the impending
retirement of our nation’s Baby Boomers will create a labor shortage far
greater than any we have experienced in the U.S. Professionals with the right
skills will have their choice of employment opportunities, which will drive
demand – and salaries – up. CPA firms that provide truly motivational and engaging
environments will win the recruiting and retention race.
That’s why learning to manage the challenges and possibilities
of virtual work teams is a must for today’s current and emerging partners. The
need for increased workplace flexibility generates passionate conversations by
CPA firm leaders and team members. Employees are challenged to keep a steady balance
between their work and their personal lives as demands in each continuously
change. Some aren’t willing to make the firm their top priority.
Continue reading "Virtual Work Teams Are Coming" »
read so many great quotes from CPAs every day and have such a limited space to
summarize them on the blog– it can get to be a bit frustrating. As I began drafting my bi-weekly ‘In the
News’ post, I decided to switch things up this week.
present to you four helpful quotes from CPAs. Hey – everyone can use a little
help now and then.
As Kelli Grant reports in MarketWatch, going to summer camp
may be a rite of passage for children, but for parents, it seems more like an
initiation into the woes of tuition payments.
What parents might not know is
that camp expenses can translate into a tax break.
Continue reading "In the News: 4 Helpful Quotes from CPAs" »
week, my blog
post discussed that Integrated Reporting <IR> represents an important
shift in corporate reporting in which CPAs can play a key role providing
consulting services, implementation or report preparation. In today’s blog, I’m
drilling down into some of the key concepts of the recently released Consultation Draft of the
International <IR> Framework that are important for CPAs to understand.
features of the Draft Framework are:
Continue reading "5 Things CPAs Need to Know about Integrated Reporting" »