LinkedIn Backs off Social Ads and Improves Mobile App
Thrust into the spotlight
Until recently, LinkedIn has managed to stay out of the spotlight when it comes to privacy. In June, however, LinkedIn decided to opt in millions of users to a privacy setting, allowing their names and pictures to be used in social advertisements. Social advertisements often include names and/or pictures of people you are connected to who recommend the product or service. It went relatively unnoticed for weeks…and then the firestorm. In early August, the blogosphere and news websites lit up with the information. LinkedIn users were not happy.
“Our core guiding value is Members First. And, with regards to the social ads we’ve been testing, we’re listening to our members. We could have communicated our intentions — to provide more value and relevancy to our members — more clearly.
Most importantly, what we’ve learned now, is that, even though our members are happy to have their actions, such as recommendations, be viewable by their network as a public action, some of those same members may not be comfortable with the use of their names and photos associated with those actions used in ads served to their network.”
They are now changing the format of social ads to include less information about users. And of course, you can still opt out of social ads altogether. Here’s how:
- Hover over the user name in the top right hand corner of your LinkedIn page and click ‘Settings’.
- On the Settings page, click ‘Account’.
- On the Account tab, click ‘Manage Social Advertising’.
- Uncheck the box next to “LinkedIn may use my name, photo in social advertising.” and click the save button.
Know your privacy settings; don’t panic
Major Mobile Upgrade
Some positive news about LinkedIn also came out this month. They did a major overhaul of their iPhone and Android apps…and I mean WOW! If you used the old app, you know it was, well, terrible. The new app is a big improvement, focusing on Updates, Inbox, Your Profile and Groups. Check it out and let me know what you think!
AICPA Members: If you would like more information about how to get started leveraging LinkedIn for business, check out our LinkedIn Social Media User Guide on AICPA.org.
Stacie Saunders, Social Media Strategist, American Institute of CPAs. Stacie leads and guides the AICPA’s social media strategy with oversight of the Institute’s social networking properties; serves as key contact for all social media initiatives; manages main AICPA LinkedIn groups and Facebook page; and leads staff and member education and training on social media.