Thinking Globally Makes a World of Difference
The world is getting smaller. It becomes more apparent with each passing day. The ongoing unrest in Libya, the economic crisis in Greece, and our own difficulties with the debt ceiling have each caused global markets to fluctuate wildly. What does this tell us? For one, it makes it increasingly clear the business world is now global. Second, it shows that most U.S. businesses need to think internationally and integrate that thinking throughout their operations to achieve economic success and long-term viability.
Businesses used to operate within their own cocoon, impervious to events outside their countries’ borders. But now, each of us must implement strategies enterprise-wide that reflect the new environment.
These are just a few examples of how the AICPA is positioning itself and the CPA profession for global viability. The process that led to these large developments is a process that all businesses/organizations can employ.
You likely already have the right people, tools and materials to add/improve international efforts to your current business model. The world is getting smaller, but there are big opportunities ahead for those who prepare.
Barry C. Melancon, CPA, President and CEO, American Institute of CPAs.