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Blogging: How to Conquer Writer’s Block

Blogger writer's blockOr is it "blogger’s block?" Hmm…I digress.

Has this happened to you?
As I sat at my computer pondering a topic for my blog post, my mind was both blank and full at the same time. There are so many topics to choose from, how can I narrow it down to just one? That’s when it hit me like a bolt of lightning…how about a post about writer’s block? Funny how that works.

I hear it often from AICPA members…they know that blogging is a valuable resource, but they aren’t sure where to start. “What do I write about?” “How will I come up with enough content to write a blog consistently?” Here are a few ideas to help you keep the ideas flowing:

Scan your inbox. Chances are people come to you for answers to questions. Scan your inbox and see if there are any common questions you could answer in a blog post.

Read, read, read. Books, news, Tweets, other blogs and trade publications can be a great source for blog post topics. Share an article and give your impression of what you read (be sure to link back and cite the original source).

Solicit input. What information do you want to know from your readers? A blog post is a great way to get feedback. “Name the #1 characteristic that makes a CPA great.” “What is your impression of the new tax law?” 

Use keywords. In this blog post from Social Examiner, Jim Lodico shows how you can use Google tools to help uncover new ideas for blog posts.

Reach out to your network. Your social media connections are a great resource for content. I reached out to my LinkedIn network, and here are a few of the tips they shared about finding intriguing blog content:

Vikram Rajan shared a helpful article he wrote for the AICPA CPA Insider newsletter about playing 20 questions to spark ideas.

Emily Alexandria Burns says her blogging team is, “…inspired by community news, the innovative local small businesses we meet, our education and experience within the field, our favorite blogs and websites, and even pop culture! Each contributor to our blog always tries to weave in unique things that speak to their personality, along with content that is helpful and useful to our audience. Having multiple voices play a role on our blog also keeps it fresh and interesting.”

Rob Nance finds, “…looking at other professions (law, engineering, etc.) sparks the brain into action.”

All you bloggers out there, where do you find inspiration?

AICPA Members: If you are interested in learning more about blogging, download the Blogging User Guide from the CPA Marketing Tool Kit. 

, Social Media and Member Engagement, American Institute of CPAs.

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