Use Video to Showcase Your Firm’s Personality
Lights. Camera. Snooze.
Video is a great medium for firms to educate and inform staff, clients and potential employees. But sometimes the content can be a little mundane. Why not take those formal interviews and how-to series to the next level?
Pull back the curtain and let people know what you are really like.
Put a face to your firm. What are your employees passionate about? Is volunteerism important to you? Showcase your staff or fellow CPAs giving back to the community, like the Virginia Society of CPAs and the Illinois CPA Society did in their CPA Day of Service videos.
Spice up a common topic. You can use humor or alternate visuals to liven up a popular topic. This video from This Way to CPA about interview tips is both fun to watch and informative.
Not afraid to let your hair down? Check out this WithimSmith+Brown video. After their lip-dub hit last year, they followed up with a New York City flash mob that makes you want to jump up and dance along in your cubicle.
Make a complex topic more accessible. This series of tax tip videos from the 360 Degrees of Taxes website turns complex tax information into engaging, easy-to-understand tips.
Do you or your firm have a creative or fun use of video? Share the link below and I may include it in a future blog post!
Stacie Saunders, Strategist, Social Media and Member Engagement, American Institute of CPAs.