CPAs excel at providing exceptional service once our clients are in the door – but actually getting them in the door is another story.
With the advent of social media and the ever-important search engine rankings, CPAs may find the world of marketing more challenging.
Your company website is your #1 marketing tool.
Think about it – when you need something, what do you do?
You Google it (or at least most people do).
If you click on a website in the search listings and you don’t like what you see or are confused – you bounce. You leave the site, which is what many of your potential customers are doing if your site isn’t up to par.
Let’s say that a potential client lands on your website.
What do they see? Do they know what to “do” once they land?