Social Media Time-Savers for Busy Season

The work is piling up and you may be thinking, “There is NO time for this social media stuff, right?!” Wrong. There are a few simple ways to streamline the process and keep your social accounts active when busy season really gets ramped up.

Copycat: Let social do the work for you

Sure, it can take some time to scour the internet for useful information, articles and links to share with your social networks. How about letting your social networks do the heavy lifting for you? Follow and connect with your favorite thought leaders, associations and publications, and then share what they are sharing. This allows you to be a curator, passing along interesting and valuable information from the sources you trust. Check out these AICPA social properties and see if any of the content would be useful or interesting for your network.

AICPA Member Bonus: Did you know there are tax season social media posts ready for you to use in the Tax Practitioner’s Toolkit. Just copy, paste and publish…how easy is that?!

Sample tweet from toolkit

Auto-pilot: Scheduling is your new best friend

There are lots of free tools out there to help you schedule content on Facebook, Twitter, LinkedIn, Google+ and more. As far as free tools, I have used Hootsuite, TweetDeck, both of which are fairly easy to set up and manage. I also use a paid tool, Argyle Social, for both scheduling and reporting; it is a big time saver and makes monitoring and reporting easier as well!

Just set aside 15 minutes on Monday mornings to schedule your content to publish throughout the week. This ensures you have a steady stream of information going out to your followers and fans on hectic days when you may not have time to visit your social networks.

Party of two: You network is there to help

Stuck on a problem or just need a place to vent with peers who know exactly what you are going through? Connect in the AICPA member-only LinkedIn group or the AICPA Tax Practitioner group and tap into a great resource of over 50,000 minds ready to be a sounding board, offer advice or answer a question.

Stacie Saunders, Strategist, Social Media and Member Engagement, American Institute of CPAs.

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