How Specialization Can Improve Your Service Offerings
In our last live blog session from the 2013 Practitioners Symposium and Tech+ Conference in Partnership with the Association for Accounting Marketing Summit, Jerry Love, CPA, CGMA, ABV, PFS, CFF, CITP of Abilene, Texas, offers insight as to how CPAs can specialize and improve their bottom line. Specializing will:
- Deepen existing client relationships – with each additional value-added service that you offer a client, they rely on you more heavily as their trusted advisor.
- Increase the firm’s bottom line with additional revenue streams.
- Retain staff – specialized services provide staff exposure to a wider array of assignments and fulfilling career paths.
(Email subscribers: See the live blog coverage on AICPA Insights).
Heather O'Connor, AICPA Staff.