SlideShare: An Introduction for CPAs
SlideShare is a slide deck hosting service that is gaining a lot of ground (and traffic) in the Web 2.0 space. Sometimes referred to as “the YouTube for slideshows,” SlideShare is a valuable source of information on just about everything.
Using SlideShare to find something.
If you are a visual person like I am, you may learn information much easier when it is presented in the format of simple slides with images than you would by reading an article or whitepaper. From XBRL to using social media for business, SlideShare has a vast array of content valuable to CPAs.
How do you find the content? Simply go to SlideShare and enter your search term.
You can also follow users or presenters to see any content he or she uploads regardless of topic.
Using SlideShare to be found.
SlideShare is also a great place for others to learn more about you and your firm. Tell your firm’s story or share information about a topic you support. Do you speak at conferences? Posting your slides to SlideShare can help you get more exposure for the hard work you put into your presentation.
SlideShare offers many options when you upload a presentation. One of which is you can either allow other users to only view your presentation or you can allow them to download the presentation for their own use. (Note: If you do make the presentation available for download, be sure you don’t have anything in your ‘Notes’ section that reveals something about you or your firm that you wouldn’t want available to the general public.)
Last year LinkedIn acquired SlideShare, and as a result you are now able to share presentations within your LinkedIn profiles. This gives you double the exposure for some of that great work you and your firm are doing. This in turn helps you market your firm and services. In order to sync your SlideShare and LinkedIn accounts, click the LinkedIn connect button at the top of the SlideShare homepage.
If you have used SlideShare, please tell us what you found valuable about the experience. Would you use it again?
Stacie Saunders, Strategist, Social Media and Member Engagement, American Institute of CPAs.