Katty Kay on Womenomics: Women in the Workplace
Katty Kay, Lead Anchor, BBC World News America, and co-author of Womenomics: The Workplace Revolution That Will Change Your Life, is the keynote speaker for day one of the Women's Global Leadership Summit taking place Oct. 24 to 25 in Washington, D.C. I am live blogging from her keynote session, "Womenomics: A New Path to Business Success." (Email subscribers can read the live blog on our website.)
At the 2013 World Economic Forum in Davos, International Monetary Fund Chief Christine Lagarde called the advancement of women the greatest economic opportunity of our time. She is recognizing what Kay calls “womenomics” — the extraordinary value of women in the workforce. Global studies show that companies that employ more senior women make more money. They have more degrees and are ideally suited to the demands of our talent-driven economy. But to keep them in the economy, the workplace must adapt to their needs. Too many women in their mid-30s hit the brick wall of kids vs. career. But we cannot afford to keep losing them. Kay marshals evidence from employers large and small to show how possible it is to satisfy the demands of family and career. Flexible work schedules prove to be a win-win; when companies take the clocks off the wall and choose to measure output instead of input, they see productivity rise by an average of 40%. What starts as talent retention becomes a profit bonus any company would be happy to have. She gives an inspirational boost to women and a practical guide to employers, drawing on her own juggles as the working mother of four children. This presentation provides research- and experience-based advice to companies looking to retain and recruit valuable female employees.
Stacie Saunders, Strategist, Social Media and Member Engagement, American Institute of CPAs.