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Super Bowl Was More than Just a Game to Celebrate

Super-bowl-xlviii-logoYesterday’s Super Bowl was a chance for players and fans to celebrate the culmination of another great season. For the past three years, CPA Letter Daily readers have been asked to pick the winner of the Super Bowl. Readers correctly predicted the winners in 2011 (Packers) and 2012 (Giants), but not for 2013 (readers selected the 49ers over the Ravens). This year CPA Letter Daily readers overwhelming chose the Denver Broncos as the Super Bowl champions (73.34%). Unfortunately, their prediction was wrong as the Seattle Seahawks trounced the Broncos.

Super Bowl XLVIII was more than just a triumph for the Seahawks. It also was a celebration of a number of football firsts. It was the first Super Bowl to be held outdoors in a cold weather state, to be hosted by two states and to have a majority of attendees arrive via mass transit.

There is much more to the Super Bowl though, and we sometimes are so caught up in the game, the half-time show, the commercials and the parties, that we forget the other activities associated with the Super Bowl. Yes, for just $5 you were able ride a 60-foot high and 180-foot long toboggan run on Super Bowl Boulevard in Midtown Manhattan. However, did you know that the $5 charge went to support MillionTreesNYC, a tree-planting initiative in New York? Or that the NY/NJ Super Bowl Host Committee established the NY/NJ Snowflake Youth Foundation to transform after-school facilities for school-age boys and girls in New Jersey and the New York metro area? The Foundation’s first project was to restore the gymnasium at the Boys and Girls Club of Hudson County in Hoboken, which was destroyed after Superstorm Sandy. I am proud to say that the AICPA played a small role in this significant cause with a donation to the NY/NJ Snowflake Youth Foundation. The Super Bowl provided other opportunities to give back as well, including a winter coat drive and community blood drive.

More than 15,000 area residents volunteered and were stationed across the NY/NJ area greeting the media, players and fans throughout the week leading up to the big game. They directed tourists and answered questions, playing a vital role in the game’s success.

As a New Yorker, not only did I experience the astonishing “Super Bowl Boulevard,” I also saw first-hand how the Super Bowl and those who organize it make a difference in the community. Despite the focus of the Super Bowl being the game (and the commercials), the Super Bowl can be a great opportunity to give back. And while we can’t all score the winning touchdown (although I am still hoping for my Invincible moment), we can donate our time to help those in need around us.

The CPA profession gives their time generously to communities throughout the year and plays a vital role in the nation’s financial discourse. Now that football season is over and tax season has only just started, take some time to help your community. There are many opportunities for CPAs to volunteer, including serving on a local non-profit’s board of directors, giving back to the profession, helping CPA colleagues, assisting veterans or expending some of that sweat equity. Volunteer Match is a great resource to find an opportunity in your community. Check with your state CPA society to see if they can match you with a local non-profit in search of a CPA.

Gregory J. Wright, MBA, Communications Manager, American Institute of CPAs.

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