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Second Screen Gold: #Sochi2014

Olympics-sochiSocial media has the power to connect people across the globe who are interested in a common topic. Over the past few weeks, millions of users flocked to social media to share insights about the 2014 Winter Olympics in Sochi. 

As with other high-profile televised events, using social media gave viewers the opportunity to create a very interesting ‘second screen’ experience during the Olympic Games.  According to Mashable, the term ‘second screen’ refers to “…the use of an additional monitor (e.g. tablet, smartphone) while watching television. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie.”

According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. 

While watching the winter games, viewers were able to simultaneously connect with their favorite athletes, keep up with real-time statistics no matter the time zone and get behind-the-scenes scoops found nowhere else. In fact, images of the conditions in Russia shared on the #SochiProblems hashtag created almost as much news as the games themselves.

What were people sharing?

Facebook and Twitter just released their data highlighting the most memorable social media moments, and the results are pretty incredible. 

According to Mashable, there were 40 million Olympic-related tweets sent during the games, and Facebook says 45 million of their users generated nearly 120 million posts, comments and Likes on Facebook.

The nail-biting U.S. men’s hockey team victory over the Russians generated more than 72,000 tweets per minute according to Twitter, making that event by far the most tweeted moment of the entire Winter Olympics. That was followed by Canada’s win over the U.S. in the men’s hockey semifinals, with 47,600 tweets per minute.

Shaun White (Snowboarding), T.J. Oshie (Hockey) and Yuna Kim (Figure Skating) were the top three most mentioned athletes on Facebook during the Olympic Games. 

Interested in the second screen experience, but the Olympics weren’t your thing? Did you use your second screen while watching the Oscars this past Sunday? How do you use your second screen?

AICPA Members can getmore information about getting stated on Twitter and Facebook, from the AICPA Social Media User Guides in the CPA Marketing Toolkit. Download them today for free.

, Senior Manager, Social Business and Member Engagement, American Institute of CPAs.

Singulyarra / Shutterstock.com


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