It was early January 2014. The Kansan plains were covered in a crunchy layer of frozen grass, the overcast sky giving little indication that the ice would soon melt. Staff at Swindoll, Janzen, Hawk & Lloyd – a small accounting firm – were eager to step in from the cold to start their day. But this day would start differently than others. No one opened their laptop. No one phoned clients. No one crunched numbers. Instead, everyone, from partner to administrative assistant, had their heads down in a nonfiction book of their choice. They read uninterrupted, untethered from technology, for 15 minutes. You see, this firm had taken the first step in a journey that would evolve from an experiment into a successful on-the-clock reading program. And that reading program would evolve them too.
Admittedly, The First 15 reading program took some time to get off the ground because, although everyone agreed to the merits of reading, no one had time for it. That’s when Chet Buchman, managing partner and eventual architect of the reading program, suggested paying for people to read on the clock. “You can’t control what people having going on at home…but you do have the ability to influence what happens when they’re on the clock.”