3 posts categorized "Cari Weston, CPA" Feed

Value Pricing Tax Services: Don’t Leave Money Behind

Have you ever stopped and asked yourself why you would ever want to make a tax return engagement more efficient, if it really only means you will charge less over time? 

Stay with me here while I explain how value pricing and efficiency can go hand-in-hand.  Below is a hypothetical chart of fees incurred to prepare a 1040 return, as well as the amounts actually invoiced.  I am going to explain how you are leaving money on the table.

Year

Hours

Rate

Fees

Discount

Invoice

1

10

$150

$1,500

(400)

$1,100

2

8

150

1,200

(80)

1,120

3

6

150

900

 

900

Year one is largely spent reviewing the prior year returns to familiarize yourself with the client and to establish your internal workpapers. This will naturally take more time. So when you bill the client and see that you have incurred $1,500 in fees, your gut might tell you that the return is not worth that amount. So, you discount the fees to reflect the amount that you a) think the return was worth and b) think the client is willing to pay. 

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Confessions of a Tax Season Junkie

Dancing-womanAs I shot up in bed last night in a cold sweat, I realized that a nightmare must have interrupted my peaceful night’s sleep. Waking up during tax season in a panic was pretty common during my over 20 years in public accounting, but why now? As a recent convert from tax practice, this spring is the first one since the early ‘90s that I am not preparing tax returns.

After some reflection, I discovered my dream was, in fact, about tax returns: phones ringing, emails and all of the anxiety-causing triggers for CPAs during tax season. Having sold my practice after last tax season, the only tax return I have to worry about is my own, so what was my trigger? 

I realized that the source of my anxiety was a recent project where I had to draw on my prior tax season experiences. I was preparing for the AICPA’s Tax Power Hour webcast on managing tax season burnout. To truly empathize with the participants, I mentally placed myself back at my old office during the height of tax season. I could hear the phones ringing and the postage machine humming, I could smell the hot printers being overused, and I remembered the sight of peers walking into my office to ask a “quick question.”  The experience was so real for me that I actually felt the urge to pick up my computer and hurl it at the wall.

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Increase in IRS Audits – A Positive Trend?

As the newest member of the AICPA Tax team, I was awestruck during my experience at the National Tax Conference. I had a front row seat for Acting Internal Revenue Service Commissioner Danny Werfel’s address; alternated between laughing my head off and cheering at National Taxpayer Advocate Nina Olsen’s candid presentation; and instinctively ducked under the table so as not to be called out by the Director of the Office of Professional Responsibility.

But the presentation that hit me the most? Faris Fink, Commissioner of the IRS Small Business/Self Employed Division, who spoke about the division’s initiative to provide advanced partnership examination training to their revenue agents (aka “auditors”). The goal is to increase audits of partnership tax returns with an emphasis on administrative matters in addition to the usual compliance issues.

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