Chair's Letter Feed

The Chair’s Letter, featured six times each committee year, helps keep AICPA members informed about important developments and emerging trends affecting the CPA profession.

 

 

 

 

 

 

 

 


 

Promoting CPAs’ Enduring Value in Changing Times

International-meetingI recently read an article on disruptive innovation that made me consider how much the accounting profession has changed over the years. The article talked about how well some very traditional lines of business are performing, including Swiss watches, independent bookstores and pricey fountain pens, even in our volatile times. These products have enjoyed prolonged success because the business people behind them have emphasized the products’ unique and enduring value, something that the market recognizes even in the midst of continuous change. Swiss watches are seen as quality status products, independent bookstores have positioned themselves as personalized social destinations and fountain pens provide a classic writing experience with a smoother and more professional look than inexpensive and more readily available ballpoint pens.

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Succession Planning: The Talk You Need to Have

Succession-planStrong planning skills are a must for anyone who wants to be at the top of their field. CPAs have these skills in spades. Our fingerprints can be found on the successful business plans of companies throughout the country—from the mom and pop store down the street, to the Fortune 500 company with thousands of employees, and everything in between. Helping organizations chart their long-term future makes us indispensable threads in the fabric of the U.S. economy.

Why, then, do so many of us not engage in planning for the long-term future of our own firms?

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Project Management: Getting Results and Seeing the Big Picture

Project-managementIt’s hard to believe I’m roughly one quarter of the way into my term as Chairman of the AICPA Board of Directors. In that role, I travel around the country extensively, meeting many members as I attend conferences, participate in meetings and give presentations, often at state CPA societies. I’m always excited to talk about the issues and opportunities facing our profession.  One area CPAs have been particularly eager to discuss is the concept of project management. And that was very interesting to me because I have long been a firm believer that strong project management skills are essential to getting your job done, growing your career and becoming an effective leader.

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CPA Profession’s Journey of Greatness

Road-journeyI am honored to write to you in my first blog as the new AICPA Chairman of the Board of Directors. I truly look forward to being able to engage with you through these bimonthly posts. We have an exciting year ahead of us, a year which will focus on the quality of our work and the members of our profession.

As I begin my term as chairman, I have found myself reflecting upon my early days as a staff accountant. From the time I graduated college and began pursuing my career as a CPA, I have been surrounded by inspirational leaders who helped shape me into the man I am today. My firm, Postlethwaite & Netterville, is named after two such extraordinary role models, the late Mr. Alexander Postlethwaite (whom I never addressed by first name) and Jake Netterville, a former AICPA chairman. These great men taught me that quality service and passion are two key ingredients needed to achieve success.

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The American Dream Extends Beyond Our Borders

Rich-caturano-brazilWhen I became chairman of the AICPA Board of Directors a year ago, my first blog post addressed several key issues for the profession. But mainly I talked about the accounting profession as a path to the American Dream. That’s my life experience – humble beginnings and following my role-model neighbor who was the first CPA I ever knew. Having represented the United States accounting profession at a Brazilian conference in August, I now fully understand that the American Dream is a universal desire and our profession is a way to achieve it.

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