While many CPAs are in the depths of tax season right now, sports fans are entering the height of the college basketball season: March Madness. Even the most lackadaisical college basketball fan can’t help but get into the spirit. It also can be a prime time for overspending, whether buying rounds of drinks while watching the game at the bar or participating in the office pool. Although the NCAA tournament may be a one-and-done system, CPAs know all too well that this is not the case with personal finances.
The commonsense financial approach to events like March Madness are usually your typical stick to a budget, think before you spend, etc. But often no matter how many “tips to save money” you put out there, consumers are still drawn in by the pressures of friends, family and the media. While the individual consumer may know all the tips and tricks and understand the impact their decisions will make, that doesn’t mean it’s easy, and it doesn’t mean they’ll do it. So how do we, as professionals in the finance community, combat this? How do we change the thinking of Americans to one be focused on financial wellbeing?