CPA Marketing Feed

CPA Marketing

The AICPA provides tools and resources for members to promote their practices and services. CPA marketing can be an effective may to attract new clients and improve relations with existing clients, offer a public service to those in need of financial assistance or information and educate the business community and general public about CPA services.

 

 

 

 

 


 

3 Meh Ways to Promote Your Firm—and 1 Great One

CPAPoweredWe all get used to doing things a certain way. It’s easy. It’s comfortable. But over time, we lose sight of whether what we’re doing makes sense. Is it effective? Is it worthwhile? Does it take more time and energy than it returns? It’s worthwhile to take a hard look at how you market your services and ask tough questions.

Every day, CPA firms across the country rely on ideas for promoting their services that might not present the best value. Call them old habits or if-it-ain’t-broke-don’t-fix-it syndrome, but the result is the same: results that are “meh.” What more could you do to promote the very real value you bring to clients on a daily basis? Let’s start with what you might be doing now that may not be effective.

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5 Steps to Building Your Personal Brand Online

Some brands are almost universally recognizable. With just a glance at their logo, you know precisely the level of service or the quality of product you are going to get.

BrandsWouldn’t it be great if your own personal brand could communicate the same trust and consistency? While top companies have huge teams (and usually more than a few agencies) devoted to the positioning and reputation of their brands, they all follow the same steps--steps you can easily implement into your personal brand today.

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Seizing Opportunity Like a Rapping Founding Father

HamiltonWhen hip hop music first became popular, very few people would have thought that the music could be a great way to tell the story of America’s Founding Fathers. Yet, the wildly popular Broadway musical “Hamilton,” which won 11 Tony Awards, merges the historical narrative of the nation's first Secretary of the Treasury with hip hop music and lyrics, and proves that it’s possible to successfully create something fresh by offering a new take on a familiar subject.

Alexander Hamilton, the man whose life inspired the musical, started his career as an accounting clerk in the West Indies, then went to colonial America, where he would eventually lay the groundwork for the United States financial system. The musical came to life because Lin-Manuel Miranda, its creator and the man who originated the role of Hamilton, saw an opportunity and seized it by utilizing his musical talents to tell a 240-year-old story and delight unsuspecting audiences.

What does that have to do with CPAs? A lot, actually. Every day, CPAs use their knowledge and talents to meet a wide spectrum of client needs, often in ways that weren’t initially envisioned 50 or 20 or even five years ago. If you’d like to set the stage for new options in your career or practice, here are several opportunities that mesh well with CPAs’ core competencies and experience.   

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6 Planning Ideas for CPAs Who Have Aging Clients

Aging clientsYou might have noticed the “graying” of your clients and thought “how can I, as a CPA and trusted adviser, provide services that meet their changing needs? What are the practice considerations surrounding those services?”

Recently, we served on a panel at the AICPA Conference on Tax Strategies for the High-Income Individual that focused specifically on these issues. Consider some of the following ideas gleaned from the session and how you may be able to incorporate them into your practice:

  1. Services: Cognitive challenges often affect executive functioning, such as the ability to handle day-to-day finances. Services you might offer include automating finances such as bill paying, monitoring investments, and reviewing banking records to identify elder financial abuse. With clients more commonly living into their 90s and beyond, budgeting and the recurring financial responsibilities of an individual or family take on a very different nature.

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CPA Brand Research: The Good, the Challenge and the Opportunity

Brand infographicWhen most people think about a strong brand, Disney or Apple come to mind.  But when we at the AICPA think of a strong brand, we think of the CPA.  And we are pleased again to report that independent research confirms that CPA stands stronger than ever.

We are always pleased to hear from business decision-makers and investors that CPAs remain the most highly regarded and trusted business professionals, and we look forward to sharing that news with you.

The 2015 independent research commissioned by the AICPA again reveals a long list of affirming statistics about the value that the CPA brings to clients and the value the CPA credential offers the profession. The study also provides insight into global forces at play that both challenge the profession and point to areas of opportunity.

First, the good news: CPAs continue to inspire confidence across our key constituencies. Results of our focus groups, in-depth interviews and four nationally distributed online surveys, conducted by Applied Research & Consulting, show:

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