Call
it what you will: pop, soda, Coke, Pepsi, Cheerwine, bubbly juice… countless Americans
have an insatiable thirst for carbonated drinks, but we all know the costs of
consuming a lot of soda over time can add up and it’s often bad for us. Plus, the
discarded cans and bottles take a heavy toll on the environment, piling up in
landfills across the world.
Enter
SodaStream, an appliance you can
use to make carbonated drinks straight from the faucet. SodaStream International Ltd., the
product’s manufacturer, has a completely sustainable
business model featuring reusable bottles that can last one year or more, rechargeable
CO2 canisters and any number of flavored syrups to
liven up your drink. The result: landfills are spared
more than 1,000 plastic bottles per consumer every year, customers reuse system
components, and this savvy company gains major profits and a well-earned reputation
for being innovative and environmentally conscious. Over the past few
years the company has also achieved remarkable growth, increasing revenue by 51%
and net income by nearly 60% from 2011 to 2012. What CFO wouldn’t be impressed
with that?