CPA Firm Practice Management Feed

CPA Firm Practice Management

CPA Firm Practice Management covers a wide array of topics from succession planning, human capital management and practice development. CPA Firm Practice Management also includes the use of marketing, like social media and SEO, and developing new clients. The Private Companies Practice Section is a membership section of the AICPA consisting of public accounting firms. PCPS’s mission is to make practicing CPAs and their firms successful through education and advocacy.











17 Game Changing Ideas for CPA Firms to Join Forces and Get Ahead

HamburgerAre you ready for the McWhopper? Recently, fast food behemoths Burger King and McDonald’s announced they would partner up to create a pop-up venture featuring the hybrid mega sandwich for a charitable cause. With such heated competition in the quick-eats restaurant industry, the two companies have struggled to maintain marketshare. While a merger is nowhere on the horizon, a short-term partnership, which has already garnered the two some much-needed positive PR, seems like a win-win.

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3 Ways Gen Xers Are the Key to Leading Millennials

Sheryl sandbergOdds are that if you manage a business unit or a large team of employees, you’re part of the group of 74.9 million Baby Boomers. This year, for the first time in your life, your generation will no longer be the largest demographic group in the United States.

Millennials now number 75.3 million, according to the Census Bureau, and due to immigration are projected to increase to 81.1 million by 2036. Although demographers differ on the birth range of Millennials (also known as Generation Y), most fall between 1981 and 2000, which means that the oldest are 34 and the majority are in their 20s.

Millennials have a profoundly different approach to the way they find, use and share information—both socially and at work. They don’t read newspapers, watch TV news shows or use the yellow pages. They read—a lot—but it’s not likely to be on printed paper. They’re great networkers, but the majority of their conversations take place electronically rather than face-to-face or by phone. Many find the constraints of working regular office hours—from the office—burdensome and old fashioned. But that doesn’t mean they’re unwilling to work long hours.

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5 Ways to Create a Sense of Belonging through Sponsorship

Men sponsorshipThis blog post is the second part of a two-part series on intentional sponsorship, or dedicated efforts at a firm to ensure that everyone with leadership potential has access to a sponsor.

At HORNE, we launched a formal sponsorship program at our 525-person firm because we recognized first and foremost from a business case perspective, for us to be relevant in the future, we must develop a diverse leadership team.  Collaboration, connecting and creativity require diverse leadership and we cannot win with less than half the leadership talent.  Failure to develop a diverse leadership team will limit our ability to grow, to attract great talent or to have a sustainable succession plan. We also estimated our tangible cost of our turnover at $3 million a year which includes recruiting, onboarding and training.  We excluded the additional costs of lost knowledge and lost client relationships. 

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4 Steps to Developing Professionals through Sponsorship

Women sponsorshipPromising professionals ascend through the ranks based on their knowledge and abilities, but many also benefit from the support and advocacy of other influential members of the organization—often referred to as sponsorship. It is important to note the difference between a mentor and a sponsor. A mentor talks with you about your career development while a sponsor talks about you. Sponsorship may be formal and methodical or informal, but by its nature is intentional and it can have a significant impact on assignments, visibility and advancement.  

In an effort to develop and retain staff, professional services firms across the U.S. are engaging in formal sponsorship, or dedicated efforts to ensure that everyone with leadership potential has access to a sponsor.

This blog post is the first part of a two-part series featuring one firm’s experience with intentional sponsorship.

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6 Tips to Tackle Your Firm’s Top Issues

Word cloud 2Throughout the year, I talk with practitioners from around the country to understand their pain points. They’re often relieved to hear that other firms are grappling with similar issues and the challenges they face are among the top concerns for the profession as a whole. These discussions help inspire the solutions my team -- the AICPA Private Companies Practice Section (PCPS) -- creates for our firm members. Another important source of information for practitioners and the AICPA is the PCPS 2015 CPA Firm Top Issues Survey, which gathers information from practitioners nationwide to identify the concerns at the top of firm leaders’ agendas.

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