Gregory J. Wright, MBA Feed

Gregory Wright

Communications Manager
American Institute of CPAs

Gregory serves as editor for CPA Letter Daily, AICPA News Update, AICPA Insights, IFRS Report, Financial Planning Digest, BusIndNews and InfoTech Update. He also manages the CPA Letter Daily’s Twitter account and various other communications projects. Gregory has an MBA in Marketing and a BA in Political Science and Geography.

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Real World Stories from Experienced Fraudsters

I am live blogging from today's AICPA Insights Live webcast, Voices of Fraud: Learning from the Perpetrator. This webcast is part of a new fraud series entitled "Voices of Fraud" and will focus on real world stories from experienced fraudsters. By analyzing the fact pattern that allowed the fraud to occur, we'll learn how to detect fraud within an organization. The webcast also focuses on methods to help prevent opportunities for fraud to occur in the future. (Email subscribers can read the live blog on our website.) Be sure to explore the other webcasts in the AICPA Insights Live series.

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New Gmail Tabs Could Hinder Efforts to Reach Your Customers

Not too long ago, Gmail started rolling out a new layout which features different tabs to group your emails. By default, Gmail users see three tabs: Primary, Social and Promotions. Users can now find their emails on one of these tabs, based on Gmail’s settings. This change doesn’t just affect Gmail through your browser, but also through the Gmail app on your smartphone. (If you access your Gmail through IMAP or Exchange settings on your smartphone, you will still see all emails in one inbox.) Google says it made this change to give users more control of their inbox.

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Tapping Into Creativity: The Concept of Intrapreneurship

InnovationIn the U.S., 12.3% of the population is identified as a nascent entrepreneur or owner of a business less than three years old. That is roughly 22 million people between the ages of 18-64. The number is even higher if you factor in the growing number of people who think about owning a business or work inside an organization. And who wouldn’t want to be an entrepreneur? They’re passionate, resilient, decisive and fearless. And because of these personality traits, they are often more innovative than their corporate counterparts.

Wouldn’t it be great if you could harness those personality traits in your own organization?

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Wrap Up of AICPA Spring Governing Council Meeting 2013

The 2013 AICPA Spring governing Council meeting kicked off on Sunday and just wrapped up. Take a look at the three-day meeting through the eyes of social media. (Email subscribers: View the full story on AICPA Insights.)

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Live from the AICPA Sustainability Workshop

I live blogged from the AICPA's Sustainability Workshop that took place May 2 to 3 in New York City. The workshop is part of the Executive Boardroom Series from the AICPA and the Enterprise Risk Management Initiative at the Poole College of Management at North Carolina State University. Below is a replay of the entire two-day event.

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What I Learned from 10,000 Tweets

TweetingEarlier this month CPA Letter Daily’s Twitter account (@CPALetter_Daily) reached the milestone of 10,000 tweets. And with more than 15,000 followers, we’re one of the most popular AICPA Twitter accounts. Despite these milestones, I don’t know the secrets of Twitter any more than you do, but there are a few things I learned along the way to 10,000 that may help you with your Twitter opportunities. Here are seven easy-to-follow tips:

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How to Leverage Google Places for Your CPA Firm

Google placesLast time I talked about how to use local search to get your CPA firm better prominence in search engine result pages. I want to take a deeper dive into one of the more useful local search engine optimization tactics: Google Places.

Since Google is the leader in search engine usage (66.4% market share), its best to start your local SEO and marketing tactics with Google Places. Your listing in Google Places will not only provide a quick spot for your potential clients to find you online, but will directly affect your search engine result page ranking and how your firm’s listing appears. So let’s walk through the process to setup a Google Places page for your CPA firm.

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Optimizing Your CPA Firm for Local Search

More than 167 million people will shop online this year. Social commerce sales are expected to total $9.2 billion by the end of this year and could climb to $14.25 billion in 2013 and $30 billion in 2015. Consumers are not just shopping for the latest gadget; they’re buying everything from groceries to professional services, including those offered by your CPA firm.

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You Made It Through Another Tax Season: Now What?

Tropical island getaway vacationBusy season is over; you made it! And while you may still have to file returns for those clients who needed extensions, you can at least stop sleeping in your office. So now what? Will you take a vacation? Catch up with those clients you had to put on hold? We asked CPA Letter Daily readers those same questions and here is what they had to say:

  • 38.90% - Catch up on non-tax clients/services
  • 23.01% - Sleep/relax
  • 19.36% - Take a vacation
  • 7.85% - Remind clients of year-round services and pursue new clients
  • 6.76% - Attend a conference/catch up on CPE
  • 4.11% - File amended returns

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Majority Think it Is Harder to Get Ahead Economically

Polls in CPA Letter Daily offer an insight to our readers’ opinions about topics taking place in today’s world.

On Jan. 24, CPA Letter Daily published the survey results from The Hill Poll: Most voters say path to economic top is steeper. We decided to ask our readers to weigh in too. More than 2,500 readers responded: What do you think? Is it harder or easier to move from one economic class to another than it used to be?

  • Much harder – 57.01%
  • Somewhat harder – 25.89%
  • Stayed about the same – 8.86%
  • Somewhat easier – 3.75%
  • Much easier – 2.38%
  • Not sure – 2.11%

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Live Blogging the CGMA Launch

Chartered global management accountant logo

AICPA Insights live blogged from the interactive business forum celebrating the launch of the Chartered Global Management Accountant on January 31. Follow the real-time event as it unfolded in New York and London and was viewed live in other regions around the world. A launch event in Kuala Lumpur took place earlier in the day. The CGMA was established through a joint venture between the AICPA and the Chartered Institute of Management Accountants.

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6 SEO Tips for CPAs

Last month we talked about getting started in search engine optimization (SEO) and the importance of having the right tools at your fingertips for SEO. This month I want to focus on six specific tips that you can do right now to increase the ranking of your website in search engine result pages (SERPs). Any one of these tips could be a post on its own, so I’ll stick to a high-level summary.  If you have any specific questions, feel free to ask them in the comments or email me directly. Some of these tips may require a technical solution, so be sure to consult with your webmaster before making any changes if you’re not comfortable doing them yourself.

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HOTI: Carrier IQ; 12 Days of Christmas Gets Expensive

We asked our bloggers to tell us what they found interesting on the Internet this week. What would you add to this list?

Jina Etienne, CPA - I re-tweeted this post from the Colorado Society of CPAs, it generated a lot of interest and comments. “So... what's so great about being a CPA? 5 reasons here.” I even got a response from a former client whom I had recommended get her CPA. She’s finishing up school now and will take the CPA Exam next winter!

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The Basics of SEO for CPAs

SEOThe World Wide Web has been around for 20 years now and has fueled a number of new careers, from Internet marketer to YouTube sensation. One such new career is specializing in search engine optimization. SEO is the science of getting a website or page a better ranking on search engine result pages (SERP). With more than 130 million domain names worldwide and a countless number of web pages, competing for a top spot on a SERP can be a daunting task.

It’s not as easy as building the “Field of Dreams” of websites. Just because you build one doesn’t mean visitors will come. One has to promote that website and you will compete with other similar sites for positioning whether it’s to just land on the first SERP or the first site listed. Additionally, SEO rules are constantly changing to keep up with search engine algorithms (which are, of course, secret).

The first step is getting your website to show up in SERPs, we’ll tackle how to get your website a better ranking in a future post.

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Top 10 CPA Resources on AICPA.org

I spend quite a bit of time wading through various analytic and metric reports, whether it’s examining open rates for our newsletters or retweets on Twitter. I find data fascinating and it can speak volumes about what interests users and helps drive future content. So I took a look at the work our Web team does and determined the 10 most downloaded CPA resources on AICPA.org. They are listed after the jump starting with the most visited.

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Email Still Rules the Workplace

Polls in CPA Letter Daily offer an insight to readers’ opinions about trends and developments in today’s business environment.

Here is last week’s poll question and a breakdown of the nearly 1,500 responses it generated: Email used to be the standard for quick and informal exchanges with colleagues. But in many offices, texting and instant messaging are taking over. Which tool do you prefer for communicating with co-workers?

  • Email on computer – 67.9%
  • Phone call – 14.97%
  • Instant message – 12%
  • Text message – 2.7%
  • Email on smartphone – 2.43%

Honestly, it’s no surprise that a vast majority of readers still rely on “traditional” email. While there are certainly other methods of communicating in the workplace, none of them appear to be as popular. Most likely because they are not all an effective means of communication. That’s not to say that each method doesn’t have its advantages.

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Groupon's IPO; Siri Talks Back; Facebook vs LinkedIn

We asked our bloggers to tell us what they found interesting on the Internet this week. What would you add to this list?

Heidi Brundage, CPA, SPHR - I had the pleasure of opening the North Carolina Association of CPAs first ever Professional Women’s Conference on Wednesday. More than 200 women were in attendance; it was a day of awareness, networking and encouragement! This post from the Harvard Business Review reminds me that we have so much work to do to bring awareness to the lack of advancement of female CPAs.

Stacie Saunders - On Thursday, Facebook announced it has teamed up with the U.S. Department of Labor and three employment-related agencies in an attempt to decrease the country’s unemployment rate using social media — a project that may eventually include a Facebook jobs posting system. What does this mean for LinkedIn? We will have to wait and see!

James Schiavone - The iPhone 4S wasn't the announcement many Apple fans were expecting, but it did come with one surprise, Siri. The personal assistant, called Siri, makes life easier with reduced typing and heightened potential for your most meaningful exchange of the day to be with your iPhone. I thought I was all cutting edge using my Android to talk-to-text, but apparently I can be edgier and get useful answers to real life questions spoken back to me. Siri is still in beta and promises to become even more advanced in future versions, but folks are having a lot of fun testing it out.

Gregory J. Wright, MBA - Groupon finally filed for its IPO this morning, but is only seeking a valuation of $11.4 billion, less than half the $25 billion it sought earlier this year before their accounting was called into question.

 

CPA Day of Service, Estate Tax, Debit Card Fees

We asked our bloggers to tell us what they found interesting on the Internet this week. What would you add to this list?

Stacie Saunders - The Virginia State Society of CPAs shared this video on the AICPA Facebook page. It highlights how some of their members contributed to the 2011 CPA Day of Service. Great work!

Eileen Reichenberg Sherr, CPA, MST - The IRS announced in IR- 2011-97 that estates of people who died in 2011 need to file estate tax returns to benefit from the new portability rules even if they do not otherwise need to file an estate tax return. Since the estate tax return is due nine months after death, it could be due as early as Oct. 3, but a six month extension can be filed to give the estate more time to consider this option.

Gregory J. Wright, MBAIn a move that surprised many, Bank of America stated it was going to roll out a debit card fee plan that would charge customers $5 per month if they wished to pay for purchases using their debit card. After criticism from the public, Bank of America went on the defensive, stating “…we lost lots of revenues and these fees only partially make them up.” Bank of America lost $2.2 billion in 2010 and recently posted an $8.8 billion loss for Q2 2011.

We’d be remiss this week if we did not mention the passing of Steve Jobs as the biggest news item of the week. His innovation and leadership changed the face of technology as we know it. We leave you with this quote, which we feel summarizes his legacy well. This is from his commencement speech at Stanford University, June 2005.

"[Y]ou can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

 

S&P Downgrade Signals Significant Change is Needed

Polls in CPA Letter Daily offer an insight to the readers’ opinions about topics taking place in today’s world.

Last week’s poll question, with nearly 1,300 responses: Do you believe S&P's downgrade of the U.S. credit rating will affect your organization or your client's company?

  • Yes, very much – 9.47%
  • Yes, but not too much – 29.89%
  • Not at all – 50.08%
  • Unsure – 10.56%

It’s no surprise that a majority of respondents don’t feel the S&P downgrade of the U.S. credit rating will affect their organization or client’s company. In fact, little effect has been felt from the downgrade overall, other than the stock market’s trip to a theme park a couple weeks ago to ride the roller-coasters. To understand what, if any, the downgrade will have on the CPA profession and the U.S. overall, I sat down with a couple economists and picked their brain. See what they had to say after the jump.

Continue reading "S&P Downgrade Signals Significant Change is Needed" »

Put Down the Smartphone and Take a Vacation, Please

Polls in CPA Letter Daily offer an insight to the readers’ opinions about topics taking place in today’s world.

Last week’s poll question, nearly 1,900 responses: When on vacation, how easy is it for you to disconnect from work? 

  • I check my smartphone occasionally while on vacation to keep inbox volume down. – 49.9%
  • I respond only to work emergencies while on vacation. – 24.6%
  • I leave my work smartphone at home, or travel where I don't have service. – 11.56%
  • I bring my work smartphone with me on vacation, but rarely check it. – 8.33%
  • I'm on my smartphone, working constantly, while on vacation. – 5.61%

Continue reading "Put Down the Smartphone and Take a Vacation, Please" »

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