While economic uncertainty persists and conflicting economic indicators make predicting the progress of the recovery tough, stocks have been on the rise since late 2011. With the Dow crossing the 13,000 threshold earlier this week, many investors may be considering a return to the market. Before making any important financial decision, it’s essential to develop a plan that addresses the specific situation and ensures alignment with one’s goals for the future. As a number of recent news articles below demonstrate, individuals are increasingly turning to their CPA for help making investment decisions and planning their financial future, and the AICPA is ensuring that CPAs have the tools they need to best advise their clients.
Investment News reports that, as a result of increased demand from their clients, more CPAs than ever before are offering financial planning services. CPAs, who are trusted advisors to their clients, may have an advantage on other investment professionals. “We're in a natural position of trust with clients to expand into financial planning,” said Lyle Benson, CPA/PFS, of the executive committee of the AICPA's Personal Financial Planning section. The economic conditions in the U.S. have only added to the perception that CPAs are one of the best options for financial planning, and the AICPA is ensuring that members who wish to expand their financial planning services have the resources they need. “With the uncertain times, our members are seeing a lot more demand from clients for financial planning services,” said Andrea Millar, CPA/PFS, senior technical manager of the AICPA’s Personal Financial Planning section. “In recent years, we've expanded our efforts to help them add that to their practices.”