Edward Everett could have been famous.
He gave the official address back in 1863 at the dedication of the National Cemetery in Gettysburg, Pennsylvania. It was 13,000+ words and lasted more than two hours.
By contrast, Abraham Lincoln’s speech was about 200 words and lasted 2 minutes.
Which did history remember?
I used this example during a presentation last week on effective written communication at the E.D.G.E. conference in New Orleans. Too often in business we end up communicating like Everett. Here are three tips — I call them the 3Cs of communication — to make us more like Lincoln.