Few practitioners would be surprised that CPAs identified staffing as a chief concern in the 2017 PCPS CPA Firm Top Issues Survey. Unfortunately, many firms inadvertently make mistakes that prevent them from keeping their best people or making use of their talents. Outlined below are four mistakes many firms make. This list isn’t meant to be all encompassing, as there’s several other mistakes firms make to push people out the door. Need help? Don’t worry, there’s help in the end.
1. Keep your story to yourself. What’s so great about your firm? If you don’t speak about this with your employees, they may not be aware of the value your practice provides to clients, the firm’s standing in the community or the difference it makes through volunteer or charitable efforts. Instead, recruits and newer staff may only ever receive a fairly generic description of the firm and its offerings. Telling your firm’s story—in a formal program or in informal conversations at staff meetings or one-on-one—can better engage people and enhance their commitment to the practice.