The stage is set. Who will be crowned the 2018 College Football National Champion tonight? Georgia and Alabama, the teams left standing in the playoffs, will face off to decide. The game is expected to draw a huge viewing audience. Last year’s title game between Clemson and Alabama – the Crimson Tide is back for a third straight year – pulled in more than 26 million viewers.
It’s no secret college football is big business. There’s been a long-time debate about whether student-athletes should get some of the profits (this blog post won’t go down that road). But how do you put a price tag on a team?
Having fans throughout the country focused on top-ranked teams during the season can really boost a university’s brand. A winning football program can lead to a university’s higher student enrollment, better alumni engagement, more scholarships, high-profile donors and increased visitor spending in the community on gamedays.
So, which college football program has the highest net worth? According to a 2017 analysis, Ohio State. The program has a $1.5 billion value, a 50% jump just from the previous year. The increase perhaps because of the Buckeyes’ 2015 national championship win. Texas and Oklahoma trail Ohio State valued at $1.2 and $1 billion, respectively.