One of my greatest joys is talking to members and sharing with them how the profession is evolving. Whether at state CPA societies, conferences or other events, members and I often engage in dialogue about trends and the profession’s path to maintain relevance in an ever-changing marketplace.
Over the last few months, as part of my presentation, I’ve asked firm leaders, state CPA societies and members of our governing Council a series of poll questions, intended to gauge what members are seeing and experiencing in the marketplace. Are CPAs and the profession’s stakeholders affected by the convergence of macro trends? Do they capitalize on opportunities enabled by technology? What are they doing to attract and retain a talented and diverse workforce? Is their business crossing borders more than ever before?
The answer in each case was a resounding ‘yes.’ Below is a summary of some of the questions and analysis of what the results mean for our profession.
“By 2020, where do you think the profession needs to be on the technology adoption curve?” and… “Where are you on the curve?”
The technology adoption curve was made popular in the 1990s by Dr. Geoffrey Moore and was later referenced again in a whitepaper called “Accounting Services: Harness the Power of the Cloud,” which was based on research conducted by Dr. Moore.