What Do Super Bowl Commercials and CPA Marketing Have in Common?


Super bowlI don’t know about you, but my favorite part of the Super Bowl isn’t the first kickoff or the half-time show, it’s the commercials. They are known as being some of the best, and definitely the most expensive, in the industry. In fact, thirty second spots for Super Bowl 50 have sold for as much as $5 million apiece. Companies spend months developing commercials that will capture the audience’s attention during the game and be remembered long after the last touchdown. Brand recognition is key. However, what good is it if the viewer has a good laugh but can’t remember the product being promoted? This year’s ads are rumored to feature the likes of Christopher Walken, Alec Baldwin and Amy Schumer. Given that the Super Bowl is the most watched television event each year, it is no wonder that companies like Amazon, Budweiser and Doritos return with commercials time and time again.

The Super Bowl advertising phenomenon got me thinking about CPA marketing. Although CPA firms do not often have $5 million to spend on a thirty second commercial, there are several techniques firms can implement to raise awareness of the services they provide. In order to learn more about CPA marketing efforts, I spoke with two experts: Kari Schott from Inovautus Consulting and Brian Swanson from FlashPoint Marketing. Below are some tips on how to enhance your firm’s branding and marketing.

Personalized messaging is key. Some of the best Super Bowl commercials leave the viewer feeling as if they are being spoken to directly. Research has found that communicating 1:1 is more effective than communicating 1 to many. For CPAs, this might mean creating ads that speak to a specific audience, such as those placed in an industry association publication, and having personalized messages designed exclusively for that audience.

Continue reading "What Do Super Bowl Commercials and CPA Marketing Have in Common?" »

Chinese New Year Brings Business Relationship Lessons: 12 Tips

Chinatown londonChinese New Year, sometimes known as Spring Festival, is a centuries-old celebration of the lunar New Year. Widely celebrated in China, the festival is the pinnacle event of the year, also honored across Asia, particularly in areas with large Chinese populations, including Macau, Taiwan, Singapore, Thailand, Cambodia, Indonesia and the Philippines. It is considered a major holiday in Chinese culture, and is a time for families to be together.

If you have clients or co-workers in China or of Chinese descent you may want to learn about do’s and don’ts during next week’s Chinese New Year, which begins officially Monday, Feb. 8 and lasts for two weeks. The holiday really kicks off on Sunday, with the traditional New Year’s dinner, which is thought to be the most important meal of the year.

Whether you have colleagues who celebrate Chinese New Year or not, this list of do’s and don’ts can help you have a luck-filled New Year.

Continue reading "Chinese New Year Brings Business Relationship Lessons: 12 Tips" »

4 Steps to Creating a Social Media Policy for Your Firm

Social media strategyOne way to deepen existing client relationships and connect with more prospects is to use social media. While LinkedIn, Twitter, Facebook and other applications will help your practice evolve, social media also presents several compelling challenges, especially when it comes to compliance.

If your firm is planning to use social media, you’ll want to create and maintain a social media policy. Keep in mind that this policy is not meant to restrict activity for tweeting and posting, but instead to establish parameters to meet these challenges and satisfy compliance requirements.

Four Steps to Your Policy

Your social media policy should outline what outcome you hope to achieve from social media and how you will achieve it. Here are four areas to consider:

  1. Vision. Your vision will detail how you and your team perceive social media, respond to engagement and think creatively for ongoing communications and initiatives. Consider it the extension of the culture of your business – the reason why you come to work and why clients stay with you.
  2. Planning. Having conceptualized and defined how you want to use social media, your plan should identify the platforms you will participate in, such as a blog, Twitter, LinkedIn, Facebook and others. During this stage, you should also determine who will manage these platforms. Will it be comprised of internal staff, external parties or both
  3. Purpose. Financial planners choose to use social media in different ways. How will you define your experience? Consider the following when determining how to engage:  
  • Do you want to use social media as a customer service channel?
  • Do you want to share educational tips, often delivered in client letters, conference calls and meetings, via social media?
  • Are you interested in leveraging the business development nature of social media? If so, you might focus on expanding your network of connections on LinkedIn.
  • Do you want to be known as a thought leader in your area of expertise? If so, developing credible content such as articles, videos and podcasts might be a good way to get your name out.

Certainly, it would sound natural to respond with, “I’d imagine we’d do all of those things at some point.” That is a safe assumption; however, in getting started, opting for a focused starting point helps you shape that voice and cultivate a rhythm to your use of social media.

  1. Goals. By the time you are ready to set goals, your social media vision has taken on a clear shape for you and your team. Like that financial plan, you can now start to envision mile markers and longer term goals you would like to achieve. Don’t neglect to consider how you could measure your progress of these goals, ensuring you factor analytics into your strategy.

Final Checklist

Social media policy is the ticket to entry to the use of social media. Start there and you will be more prepared to move ahead. In the meantime, here are a few areas to address:

  • When selecting a compliance solution for social media – think about ease of use. Choose a provider who can accommodate this with simplicity and meet your needs.
  • Recognize that content that gets shared widely and publicly may fall into the advertising and marketing materials classification. Understand who regulates you – FINRA, SEC, states – and know how advertising content is treated.
  • Keep in mind that testimonials are prohibited. We may not like it – and we know they are very valuable for word of mouth referrals, but when they are written, they are like ads. Just steer clear until the regulatory bodies change their minds.
  • If in doubt about what part of social media is static content (blog posts, articles, profile backgrounds and bios) versus interactive (tweets, status updates), have your content compliance-reviewed before you use it.

And, speaking of compliance, you’ll want to get some very clear direction from your compliance provider for social media. Some are stricter than others, so check to make sure you are following the rules. And, above all, have fun!

PFP members and PFS credential holders can listen to a podcast on this topic. 

Blane Warrene, MobileGuard. Recognized as an industry leader in financial services marketing, compliance and technology, Blane has worked in progressive roles for broker dealers, investment advisors and asset managers. 

Social media strategy image courtesy of Shutterstock

IRS Service Levels: Don’t Give Me Excuses!

CartoonHonest disagreement is often a good sign of progress.

-Mahatma Gandhi

Abysmal service levels; I hear you, I really do. It’s been a long time since I’ve been in practice but those busy season scars are still with me. I half joke but the memories don’t go away completely.

So, another busy season and the prospects for easily – wait, reasonably – representing your clients with the IRS appear to be no better than they were last year, when I blogged several times about service issues. In May, for example, you may have read about the AICPA governing Council resolution directing the Institute to intercede on a long-term solution to the service crisis. We started those conversations but, frankly, the environment in Washington got worse. Hard to believe, but it did. In October, House Oversight and Government Reform Committee Chair Jason Chaffetz (R-UT) joined 18 members of the committee in introducing an impeachment resolution against IRS Commissioner John Koskinen. The resolution is pending before the House Judiciary Committee.

Continue reading "IRS Service Levels: Don’t Give Me Excuses!" »

When to Conduct Audits Under PCAOB Standards and GAAS


Client and cpaYour client calls you up asking you to conduct the next audit of their financial statements in accordance with Public Company Accounting Oversight Board standards, however, the entity is not an issuer (as defined by the U.S. Securities and Exchange Commission), nor a broker or dealer registered with the SEC. The audit is not within the jurisdiction of the PCAOB. This seems like a strange request.  Perhaps the client is a clearing agency or futures commission merchant registered with the Commodity Futures Trading Commission, which requires that entities registered with it have an audit performed in accordance with PCAOB standards. Maybe the client has entered into a contractual agreement that requires an audit conducted under PCAOB standards. Or maybe, for whatever reason, the client just wants an audit conducted under PCAOB standards.

Unless the audit is within the jurisdiction of the PCAOB, you are required to conduct the audit in accordance with Generally Accepted Auditing Standards. You may also conduct the audit in accordance with PCAOB standards, but you cannot conduct that audit only in accordance with PCAOB standards.

Continue reading "When to Conduct Audits Under PCAOB Standards and GAAS" »

Five Ways Finance Pros Can Use Data to Unlock Business Opportunities

Unlock businessMore than 90 percent of finance professionals agree that finance has an essential role to play in helping their organizations benefit from data-related projects. However, organizations looking to use data to its full potential could face a steep learning curve.  In the CGMA report, From Insight to Impact – Unlocking Opportunities in Big Data, the AICPA and CIMA asked more than 2,000 finance professionals around the world about the role of finance in turning data into insights to maximize commercial opportunities. While 87 percent said big data and better analytics will change the way business is done over the next 10 years, 86 percent said their businesses are struggling to get valuable insight from data.

A few months back, I had the opportunity to listen in on a roundtable discussion with CEOs from some major multinationals about the need to make their organizations more data-centric—and the role of the CFO in this endeavor.

Continue reading "Five Ways Finance Pros Can Use Data to Unlock Business Opportunities" »

10 Apps to Help You Automate and Streamline Your Life This Busy Season


App image2Busy season is fast approaching. As you prepare this year, consider downloading some time-saving apps that will help automate your life, and as a result, give you back valuable time. Technology has the power to make day-to-day tasks a little bit easier, so why not take advantage of all the following apps have to offer.

  1. Amazon’s Subscribe & Save: Never worry about running out of paper towels, vitamins, shampoo or other household essentials again. Parents—same goes for items like diapers and baby food. With Amazon’s Subscribe & Save service, you can select how often you’d like these products delivered, and Amazon will schedule shipments automatically. Best of all, subscribers receive a discount of up to 15% and receive free shipping on these purchases.
  2. Automatic Online Bill-Pay Services: Eliminate the stress of paying bills. We all know that time is precious, especially when you are working 60-hour, six-day weeks. Because of this, you may want to consider taking advantage of automatic online bill-pay services. Many banks, cable, phone, internet and electricity providers offer this service. By signing up, you ensure that you never miss a payment deadline. An easy choice for peace of mind.

Continue reading "10 Apps to Help You Automate and Streamline Your Life This Busy Season" »

4 Tips to Prevent Fraud at Faith-Based Organizations

Collection basketContributions - whether by cash, check, or online giving - are the lifeblood of faith-based organizations. Many do not realize how often these donations get into the wrong hands.

There are primarily two types of theft that occur in faith-based organizations –larceny and skimming. Larceny occurs after the money has been counted, deposited, and recorded in the books of the organization. Skimming occurs when donations never get logged in the books; that is, they go missing before ever being recorded. It is the counting and depositing process that opens the organization up to skimming, and that is where fraud can be most difficult to detect. 

Faith-based organizations need to take steps to ensure that contributions make it into the bank in the first place. 

Continue reading "4 Tips to Prevent Fraud at Faith-Based Organizations" »

7 Financial New Year’s Resolutions


Pack lunchAt the start of each New Year, many people make resolutions and vow to stick to them. Some say that they will exercise more frequently or focus on dieting, but what about improving one’s finances? Team AICPA brainstormed some financial New Year’s resolutions to help you meet your 2016 financial goals:

1. Set an achievable budget for the year. Start by reviewing your expenses from last year. Were some of your targeted figures unrealistic? Are there areas where you can cut back? If you’ve never had a budget, now’s the time to make one.

2. Take a deep breath if your December credit card bill is higher than your monthly average. With all of the holiday shopping for family and friends, extravagant parties and meals at restaurants, a larger balance is typical. Remember to reflect on the enjoyment gained from these activities and take the time to plan your upcoming monthly budgets so that you are back on track for the rest of the year. If you really got yourself into an unfortunate financial situation, take time to assess how it happened and address the underlying issues that led you to overspend. Use the 360 Degrees of Financial Literacy credit card pay off calculator to figure out how best to get back on track.

Continue reading "7 Financial New Year’s Resolutions" »

Leveraging the AICPA | CIMA Competency and Learning Website for Your Development

 

Elizabeth pittelkow headshotThe AICPA | CIMA Competency and Learning website has been a very valuable tool to me since its launch in February. It has helped me both build needed competencies on my team and strengthen my own “strategic skills” in communication and leadership.

I have worked at large firms and now a smaller organization, and based on my experience, I believe the website is beneficial to CPAs from any size and type of organization. It offers small firms a full range of technical and non-technical resources, many of which are free. Larger firms may find that the resources have depth that can complement their in-house learning materials; particularly when it comes to non-technical perspectives, such as developing emotional intelligence.

To help you better understand how to leverage the website, I want to share my favorite resources and how they have helped me.  All the resources mentioned below are free for AICPA members.

Building New Competencies for Your Finance Team

My company has approximately 75 employees. As Director of Accounting and Compliance, I function in many areas, from insurance and risk management to financial reporting and HR. I also assist with legal and marketing.

When we had personnel changes this past year, I turned to the AICPA | CIMA Competency and Learning website to find planning, forecasting and budgeting resources. Using these tools helped my team develop a common language and build new competencies quickly and efficiently. I shared many of the website's resources with a staff person who took over several key responsibilities, and it helped her build needed skills in a short period of time. 

Continue reading "Leveraging the AICPA | CIMA Competency and Learning Website for Your Development" »

Top 10 Tax Resources for the 2016 Tax Season

Top 10 Tax Tips 2016Have you “lost” that shiny new FitBit, depleted the family inventory of holiday goodies and now scrambled through the house trying to dig out Aunt Lucy’s famous fruitcake? Rather than investing $2,500 in a standing desk with a treadmill, it may be time to consider a new resolution!

A more practical choice may be to make a commitment that will yield positive results for the next few months. Commit to your staff, your clients, your tax practice and your professional goals during the upcoming tax season.  The AICPA wants to help you jumpstart that success by pointing out useful tools to ensure you flex your tax season muscles.

Continue reading "Top 10 Tax Resources for the 2016 Tax Season" »

Scuba Diving and Risk Mitigation: One CFO’s Perspective

CGMA-Fandango-RobLeffCFO-Photos - Rob Leff011What do swimming with sharks and being a CFO in digital technology have in common? According to Rob Leff, CPA, CGMA, CFO of Fandango, both require risk management techniques. In this AICPA Insights Member Spotlight, we find out how Rob is using his management accounting skills to excel in a field that is changing everything.

Tell me about your day-to-day responsibilities.

My role is multi-faceted: It includes the traditional finance and accounting that most CFOs have and also responsibilities that wouldn’t necessarily fall under the official CFO role, such as mergers and acquisitions and business intelligence. Business intelligence includes business analytics and business intelligence reporting, which is data warehousing, database management and more. Fandango is a digital business and the digital space is constantly evolving and changing with new technologies and partners. Strategically, I partner with our president and executive team on the decisions of the organization. We work together on deciding where we’re going to take the company.

How is your role different from the typical CFO?

One of my goals has been to go beyond the job description and add value to the organization. I’m always evaluating the buy, rent, or build scenarios. If there’s an area of business that we want to expand into, I’ll conduct an analysis with the executive team: What would it take to build it ourselves? Or, are there companies we can acquire to accelerate the time to market? Or, could we “rent” [by building] a commercial relationship instead of buying it? I’m constantly evaluating opportunities to grow Fandango. With all of those functions, I'm able to leverage my experience and partner with the executive management team to drive the business forward.

Continue reading "Scuba Diving and Risk Mitigation: One CFO’s Perspective" »

Inspiring TV for Auditors: What We Can Learn from Blake Shelton and Kim Kardashian

Kim KardashianAs individuals and as a profession we continuously strive to enhance our value proposition and improve the quality of the audit. It’s hard work, and we all need to find time to relax and recharge. Sometimes, while unwinding, I discover unusual parallels between what is portrayed on the TV shows I admittedly watch and the issues facing the profession. I thought I’d share some of my favorites in hopes that you’ll find in them a useful--if not amusing--way to consider the challenges at hand.

  1. The Voice of Learning and Competency

I never cease to be amazed by the talent on each season of NBC’s The Voice. As each season progresses, we see that it’s not enough to have a great voice. Contestants must learn from seasoned pros like Gwen Stefani and Blake Shelton to apply their talent to different types of songs in varying high-pressure situations.

We’ve recently seen a substantial increase in the number of young people graduating with degrees in accounting. Many are opting for careers in auditing. These young professionals are extremely talented, but they need great mentors to harness that talent and teach them the secrets and tricks that seasoned auditors employ, like skepticism and professional judgment.

Like the show’s finalists, practitioners learn from their mentors that the audit is a high value service that helps maintain confidence in financial reporting. At the AICPA, we recognize that the new generation of CPAs learns and works differently--and their expectations can be very different from prior generations. Our Future of Learning initiative is addressing these needs by developing new ways to convert talent into professional competence, both prior to licensure and in ongoing practice.

Continue reading "Inspiring TV for Auditors: What We Can Learn from Blake Shelton and Kim Kardashian" »

A Lesson from 2015: Help Clients Avoid Unpleasant ACA Surprises

ACA surprisesWe made it through last year’s tax season thinking Affordable Care Act (ACA) matters were over with until the 2016 filing season, but we were wrong. Individuals who did not indicate on their Form 1040s that they had received the Advanced Premium Tax Credit were surprised to get an IRS notice at the end of 2015 requiring repayment of the credit.

The IRS identified many cases where taxpayers took the credit, but then did not indicate that they did so on their Form 1040. Tax preparers, unaware of the advance credit, calculated it again on the 1040, so taxpayers were effectively paid twice. The IRS caught these double dips, assessed the difference, and included the 20% accuracy penalty (Section 6662) in addition to repayment of the advanced premium tax credit and interest.

Continue reading "A Lesson from 2015: Help Clients Avoid Unpleasant ACA Surprises" »

It’s Just Hitting and Catching (and 1040s and W2s and 1099s and 1095s)

BaseballBaseball offseason: the time roughly between Halloween and Valentine’s Day when Major League Baseball teams take a break from hitting, catching and fielding. While there may be not peanuts, hot dogs, cracker jacks, or $12 beers being peddled at baseball stadiums across North America, it does not mean the teams are idle. In fact, in the days lead up to February 18, 2016 (when pitchers and catchers report!), teams are busy preparing for the coming season, the same way tax professionals are gearing up for the impending busy season.

This work behind the scenes is what ultimately lays the groundwork for a successful tax (or baseball) season. Without adequate preparation, both baseball and accounting organizations would find themselves struggling mightily to keep up with the demands of their professions.

Continue reading "It’s Just Hitting and Catching (and 1040s and W2s and 1099s and 1095s)" »

Three Reasons to Learn More about Audit Analytics

Audit analyticsIn every audit, there are many transactions and accounts that need to be checked, whether they appear especially risky or not. And whether you’re an internal or external auditor, data analytics will help you identify and analyze those audit areas with the same effectiveness as methods auditors have used for decades—maybe even greater effectiveness. Sounds pretty good, right?

So what are the drawbacks preventing further integration of data analytics into the financial statement audit? Most significantly, there’s a need for additional guidance on how to harness the power of audit analytics. Additionally, the profession would benefit from independent research to support the effectiveness of new audit analytics in conducting an audit and meeting audit objectives.

The recently announced Rutgers AICPA Data Analytics Research (RADAR) Initiative seeks to study and find evidence of the effectiveness of automated techniques and data analytics applied in the context of the financial statement audit. This collaborative research effort, which will be hosted by Rutgers University, will explore the application of foundational approaches that can be applied by audit firms of all sizes.

Continue reading "Three Reasons to Learn More about Audit Analytics" »

5 Tips for Developing a Successful Enterprise Risk Management Program

ErmImagine being able to use real time data and analytical tools to help identify and track potential risks that could impact your organization. At IBM, analytics is the next big frontier of risk management, as technology sophistication, coupled with an abundance of data, continues to provide insight into actions.

Effective enterprise risk management programs continually capture, evaluate, analyze and respond to risks arising from changing internal operations such as systems failure or turnover; shifting external markets resulting from political turmoil, a recession or natural disasters; or changing regulations. Risk management requires an organization to align its assets, people, activities and goals, thereby leading to good organizational governance.

IBM has been weaving solid risk management practices into the fabric of our business for nearly a decade. Our program focuses on creating business value and competitive advantage through enhanced risk identification. We embed risk management into the day-to-day operations of our business units and instill a culture that promotes accountability and provides processes and mechanisms for reporting risks.

Is your organization looking to enhance its enterprise risk management program? Following is some advice to help you get started. 

Continue reading "5 Tips for Developing a Successful Enterprise Risk Management Program" »

Dreaming of the Jackpot: 8 Tips to Help You Manage Your Money If You Win Big


JackpotYour own private island. A villa in Tuscany. A sprawling mansion in Malibu. A ticket around the world. Oh, the things you could do with $1.3 billion in lottery winnings. But before you get carried away, consider those past lottery winners who mismanaged vast fortunes, losing everything. Don’t fall victim to the same fate. 

Live life as usual, until you develop a plan for how you will handle your winnings. You’re excited. Who wouldn’t be? But it would not be financially wise to buy a house, boat or luxury car the day after winning big. You will want to consult both a CPA and a tax attorney who have experience dealing with unexpected windfalls. These professionals can help you determine if you should take the lump-sum or annuity payment option, and help you develop a plan for how to use your new-found fortune.

How much money will you actually walk away with? Just because the jackpot is now advertised as about $1.3 billion does not mean that is the amount that will wind up in your bank account. Winnings of more than $5,000 are subject to a 25% federal withholding tax. The actual federal tax rate is likely to be higher — possibly as much as 39.6%, depending upon other factors such as income, deductions and residence. Additionally, depending upon where you live, your winnings may be subject to state and local income taxes. Of course, if the jackpot sum is enormous, this likely will not make a huge difference. However, it is important to keep in mind.

Continue reading "Dreaming of the Jackpot: 8 Tips to Help You Manage Your Money If You Win Big" »

In the News: CPAs Pessimistic on Economy in 2016

Eos q4With the stock market dropping sharply to begin the new year, Americans are increasingly focused on the health of the economy. CPAs who hold leadership positions in U.S. companies, such as CEOs, CFOs and controllers, are pessimistic on the U.S. economy for the coming year. That’s according to the AICPA’s 4th quarter Economic Outlook Survey.

The survey found that overall expectations for revenue growth had declined to 2.9 percent, down from 3.3 percent in the previous quarter and 4.7 percent in the fourth quarter of 2014. In addition, profit growth expectations slid from 2.6 percent in the third quarter of 2015 to 2 percent last quarter.

Continue reading "In the News: CPAs Pessimistic on Economy in 2016" »

Life Planning: The Conversation of a Lifetime

Life planningIt’s just not enough to give your clients the tools they need for long-term financial planning; to really connect with them, it is good practice to humanize your approach by integrating life goals with financial goals. This is “Life Planning.”

When I started my practice, about 50% of my clients were psychologists, psychiatrists and other mental health professionals. After I began attending their workshops and learned more about human psychology, I started thinking about my own business relationships. To truly be a benefit to my clients, I needed to find a way to develop an authentic relationship they would value.

Continue reading "Life Planning: The Conversation of a Lifetime" »

10 Steps to Finding a Career Development Mentor

Mentoring keyQuick--what comes to mind when you hear the word “mentor”? Did you envision a well-connected senior leader who is older, wiser and much more experienced than you are? While it’s true that most mentors once fit that description, the current thinking around mentors and mentorship has expanded. Today, we recognize that age, experience or a person’s profession doesn’t necessarily mean they will be an effective mentor. The main requirement is that a mentor is someone you highly respect, who can offer feedback, and is interested in helping you develop professionally and holistically.

Professional development experts have been reassessing other aspects of mentorship as well, including the notion of time. In the past, mentoring relationships were often expected to happen over the course of years, or even without any clear end date. Today, however, professional development experts advocate for mentoring relationships that are for a specific timeframe--ideally, six to 12 months.  

Continue reading "10 Steps to Finding a Career Development Mentor" »

New Version of Bank On It Teaches Financial Literacy Skills

Bank On ItCPAs have an innate calling to educate the public about their finances. The need for this education has never been greater. A recent online survey conducted by Harris Poll on behalf of the AICPA showed that a staggering 75% of college students acknowledged that their student loan debt would require some sacrifices in their lives after graduation. So how can we help students develop a better understanding of their financial situations prior to attending college, while also setting them on a path to financial success?

Continue reading "New Version of Bank On It Teaches Financial Literacy Skills" »

Tips to Make Your Not-for-Profit Clients’ Next Audit a Success

Nfp auditTimes have changed significantly from when I started performing audits over 20 years ago. U.S. Generally Accepted Auditing Standards have evolved, and now emphasize the auditee’s responsibility for financial reporting. Today, not-for-profits are in charge of identifying and recording the adjustments necessary to close their books, gathering the financial statements and designing control systems needed to prevent, detect and correct errors that may occur. As a result, the cost and efficiency of the audit is directly impacted by how well your clients prepare. Here are some best practice tips to help them prepare:

Create a detailed timeline.  It is a good idea to meet with clients at least three months prior to the start of the audit to identify key dates and milestones, such as when the client-prepared information will be completed, when the audit will start, when draft financial statements will be provided to management, and when meetings with the audit or finance committee and board of directors will take place. If your firm is also providing tax services, the timeline should include the expected completion date of the client-prepared tax schedules, as well as the delivery date for the IRS Form 990. All parties should agree to, and receive a copy of the schedule containing these items. This will define each party’s responsibility in meeting the final deadline. 

Continue reading "Tips to Make Your Not-for-Profit Clients’ Next Audit a Success" »

Happy New Year and a Look Back at the Top 10 Posts of 2015

Happy new yearAll of us at AICPA Insights wish you a joyous holiday season and a Happy New Year. This will be our final post for 2015, but we’ll be back with more exciting content the first week of January. In the meantime, in case you missed them, here’s a look back at the top 10 posts of 2015:

Continue reading "Happy New Year and a Look Back at the Top 10 Posts of 2015" »

3 Initiatives to Improve Employee Engagement in Your Firm

Engaged employeeWhat if the concept of employee turnover was foreign to your firm? What if the Monday morning faces of each of your staff shone like those of children lined up for entrance to Disneyland? What if your firm had so many clients eager for your help that your biggest problem was managing new business?

The best firms have already figured out that motivated and passionate employees equals success. The real challenge lies in retaining those employees and keeping them engaged and inspired so they aren’t tempted to look for work elsewhere. Here are three initiatives to help your firm enhance employee engagement and inspire long-lasting dedication.

1.    Get Employees Involved

An engaged employee is one who has a strong connection with their firm. That connection can be developed when the firm’s vision, mission, and core values are created and lived out through the involvement of all employees – not just trickled down from higher-ups. To help increase employee involvement, establish an engagement system that will benefit everyone in the firm, such as:

Continue reading "3 Initiatives to Improve Employee Engagement in Your Firm" »

Tangible Property Wins Demonstrate AICPA’s Advocacy for Taxpayers

AdvocacyThe AICPA continually advocates on tax matters to improve tax policy and administration for tax practitioners and taxpayers alike. Though the issues and challenges we grapple with could be difficult, our goals are simple:  transparency, simplicity and certainty.  Taxpayers and practitioners have scored a major victory for certainty and simplicity as AICPA-supported provisions in legislation will soon become law.  Taxpayers will have to deal with fewer late and amended Forms 1099 that have $100 of income or less impact, fewer identity theft situations due to Forms W-2 will soon have truncated Social Security numbers, and clients will be able to rely on several permanent rather than temporary tax credits.

We also achieved more simplicity when the small business tax community received two big wins to make the “repair regs” more taxpayer friendly.

Continue reading "Tangible Property Wins Demonstrate AICPA’s Advocacy for Taxpayers" »

Member Profile: Rebecca McNeil, CPA, CGMA

Rebecca McNeilRebecca McNeil, CPA, CGMA is the chief financial officer of The Arts Finance Cohort, a collaboration between five Pittsburgh-based arts organizations including a theater company, a performing arts venue, a community arts space and ceramic studio, a glass studio and a crafts center. As a shared CFO, she provides strategic and operational financial expertise the groups could not afford individually. Her task is to move the organizations beyond year-to-year, break-even operations to long-term sustainability, as she helps each create a capitalization plan. McNeil is also a classically trained clarinet player. In this AICPA Insights Member Spotlight, we find out how Rebecca is using her management accounting skills to help an industry that she is passionate about: the arts.

1. Tell me about your day-to-day responsibilities.

There’s a wide variety of work. I might review one group’s [IRS] 990 and make corrections to the form, perform current-year projections for another group and work on policies and procedures for another. For some organizations, I'm providing higher-level oversight and strategic planning advice and for others I'm offering more upper-level staff support by updating their record-keeping. I have to evaluate with each organization based on the staff they have in place.

2. What are your direct areas of responsibility?

My job is to not just show the numbers, but to tell the story of the organization through the numbers. I’ve redrafted nearly every organization’s financial statements at this point. I’m trying to get more clarity on the numbers and present them in a way that makes sense.

There’s also been some education for the organizations on their financial statements so they can understand where their focus should be. I’m trying to help them manage their cash flow while understanding how much fundraising they need to do. We’re trying to get realistic, achievable budgets, and in some cases that requires resetting the budget process.

Continue reading "Member Profile: Rebecca McNeil, CPA, CGMA" »

4 Benefits of Finding the Right Niche

SpecializingIt’s flu season -- conveniently coinciding with busy season. It’s time to stock up on cough syrup and analgesics to ward off the aches and discomfort of the flu. A visit to your family doctor might also be in order, if you can get an appointment. But what do you do if that ringing in your stuffy ear is a sign of hearing loss and not some flu-induced infection? What if those sniffles just won’t clear up on account of that broken nose you suffered last spring? Well, that’s when you visit the ENT-- the Ear, Nose and Throat specialist. She sees patients who need more focused care. She’s managing a niche practice.

For many CPAs, setting themselves apart in a competitive market is a critical goal. The popularity of practice areas such as personal financial planning, IT specialization, fraud and forensic accounting, business valuation, tax and assurance services demonstrates the value that finding the right niche can offer. Here are a few of the many benefits that help explain why more CPAs are choosing to specialize.

Continue reading "4 Benefits of Finding the Right Niche" »

Taxes and Terrorism: Why Data Could Become Vulnerable

Data breachThe world watched and listened in horror recently as reports of terrorism in Paris and San Bernardino, Calif., dominated the airwaves. In what is becoming a regrettably familiar scene, countries around the world joined the victims in mourning. But as the days wore on, attention increasingly turned to the covert, encrypted digital communications of the perpetrators. The government has begun questioning the wisdom of unbreakable encryption as a result. It might all seem a million miles from the concerns of tax practitioners. But is it?

In the wake of potential terrorist attacks, government officials are again addressing the complexities of obtaining intelligence data in an encrypted world. John Brennan, Director of the CIA, recently outlined these complexities in a talk at the Center for Strategic and International Studies in Washington:

Continue reading "Taxes and Terrorism: Why Data Could Become Vulnerable" »

AICPA President & CEO Highlights Profession’s Successes and Future

BarryAICPA President and CEO Barry Melancon, CPA, CGMA, reflects on the accounting profession’s successes in 2015 and highlights how the profession will continue to adapt to today’s changing environment. Citing initiatives to drive quality; support CPAs’ services in accounting, auditing and tax; and boost the CPA pipeline, Melancon sees a strong profession shaping its opportunities for future success.

1) What were the profession’s most significant accomplishments this year?

The profession enjoyed another tremendous year of achievements on many important fronts. I think the growth and retention of our membership is the best evidence of that, and now we are the professional home for more than 412,000 members. Our membership is broad in scope, with members working in many different types of environments. Whether in public accounting, management accounting, government, education or another area, they all see the value in our efforts to support the CPA reputation and market position, help firms and organizations drive success and advance the profession for the future.

Continue reading "AICPA President & CEO Highlights Profession’s Successes and Future" »

CPA Exam Q1/Q2 2016 Score Release Timetables

The Q1/Q2 2016 score release timetable is now available. Score release timelines are updated biannually on AICPA Insights and on the CPA Exam website. For more information about score release and the scoring process, please visit the Psychometrics and Scoring page.

The National Association of State Boards of Accountancy releases the scores to candidates and state boards of accountancy based upon the target score release dates listed in the tables below.

Continue reading "CPA Exam Q1/Q2 2016 Score Release Timetables" »

BEPS: FATCA on Steroids or Much Ado About Nothing?

ArbitrationBy now, most CPAs have heard of FATCA (Foreign Account Tax Compliance Act), which requires foreign financial entities to report information on their U.S. account holders to the IRS.  In return, the U.S. (in some cases) is sharing information on accounts held in this country by foreign nationals with the individual’s home country. The goal of this information sharing is to ensure that individuals are reporting all their income properly and paying the appropriate amount of tax.

Now the focus is shifting to tax avoidance by multi-national businesses. In early October, the Organization for Economic Co-operation and Development (OECD) released the final reports from their two-year project targeting Base Erosion and Profit Shifting (BEPS) activities. BEPS occurs when businesses take advantage of differences in countries’ tax laws, tax treaty provisions and (occasionally) special arrangements with a local tax authority to minimize their total worldwide tax liability. Some of the ways businesses do this include:

Continue reading "BEPS: FATCA on Steroids or Much Ado About Nothing?" »

Remaining Competitive in the Context of an Evolving Profession

Myriam Madden Paul_StahlinThe AICPA’s joint venture with the Chartered Institute of Management Accountants (CIMA), the world’s largest and leading professional body of management accountants, has been very successful with more than 150,000 finance professionals obtaining the Chartered Global Management Accountant® (CGMA®) designation, including more than 50,000 U.S. CPAs.

I recently had the pleasure of speaking with two of the profession’s leaders to discuss their thoughts on the profession and the evolution of the joint venture between the AICPA and CIMA. Paul Stahlin, CPA, CGMA, is the former chairman of the AICPA’s Board of Directors and Myriam Madden, FCMA, CGMA, is the president of CIMA.

 

Continue reading "Remaining Competitive in the Context of an Evolving Profession" »

Continuing the Journey of Inclusion: The Year in Review

DiversityAs 2015 draws to a close, I’ve been reflecting on the 12-month journey that our society and the accounting profession have made in the area of diversity and inclusion. This has been a banner year for diversity and inclusion in the profession, especially in relation to gender issues. Additionally, there are a number of new opportunities for accountants to capitalize upon as a result of a key diversity and inclusion-related ruling raised by the U.S. Supreme Court.

In July of 2015, KPMG announced Lynne Doughtie as their U.S. Chairman and CEO. In addition, growth in leadership among women within the accounting profession continued. Tommie Barry recently concluded her year as AICPA Chairperson of the Board of Directors. At the same time, the AICPA’s governing Council voted Kimberly Ellison Taylor into the Vice-Chair position of the AICPA Board of Directors at its fall meeting.  Of even greater note, Kimberly is the first African American voted into such a position within the AICPA. 

Continue reading "Continuing the Journey of Inclusion: The Year in Review" »

The Ins and Outs of Holiday Gift Giving at the Office

Gifts at the officeTo give or not to give: that is the annual question. Gift giving at the office can be fraught with confusion—do I give gifts to my colleagues? What about my boss? What’s an acceptable amount of money to spend? Can’t I just buy everyone a bottle of wine?

Here are a few tips to help you navigate this tricky time of year and emerge smiling and ready to wish everyone a Happy (insert holiday here).

Continue reading "The Ins and Outs of Holiday Gift Giving at the Office" »

Reaching Agreement to Embrace Change


CPA Exam changesAs we near the end of 2015, the AICPA’s Examinations team is wrapping up the development of the next version of the CPA Exam, and is confident in the depth and relevance of the final proposal we put forth in September. In the Exposure Draft, Maintaining the Relevance of the Uniform CPA Examination, we captured feedback from a multi-year research initiative that ensures the Exam remains truly aligned with what the profession needs from its next generation of CPAs. Responses were sought to the Exposure Draft during the AICPA’s public comment period that closed on November 30, with critical feedback received from key stakeholders, including firms, state CPA societies, academics and state boards.

Continue reading "Reaching Agreement to Embrace Change" »

Tax Extenders: Been There, Done That

Hamster in a wheelWhat has been will be again . . . There is nothing new under the sun."

      - Ecclesiastes

It seems like writing about expiring provisions is a regular rite of passage and frankly, it doesn't feel like the religious experience alluded to in Ecclesiastes. The last time I spoke with you about tax extenders (Nov. 28, 2014), I asked: Whats the million dollar topic on membersminds these days? The choices were the following:

  1. The IRS
  2. The congressional lame duck session
  3. Extenders
  4. Starting busy season
  5. Government appropriations
  6. The Keystone Pipeline
  7. Immigration reform
  8. Bipartisan cooperation in Washington
  9. All of the above

Continue reading "Tax Extenders: Been There, Done That" »

Not-for-Profit Board Service is a Meaningful Way to Give

Board responsibilityWe are in the midst of giving season— a time when many of us pause to be grateful for what we have and to help those who are less fortunate. This is the time of year when many CPAs and finance leaders are asked to serve on not-for-profit boards, an experience which can be an incredibly rewarding way to give back. However, volunteering on a nonprofit board requires a significant time investment and comes with serious legal, fiduciary and stewardship responsibilities. 

Before saying “yes” to board service, ask yourself the following questions to help you determine if the board you are considering is the right choice for you.

Continue reading "Not-for-Profit Board Service is a Meaningful Way to Give" »

Reinventing the Way We Learn Accounting

Accounting edWe live in an age of short attention spans and demands for more productivity. In my role as an accounting professor, if I don’t grab my accounting students’ attention and immediately explain the relevancy of a topic, they tune out.

Today’s young people have a greater aptitude for learning new skills, especially when it comes to new technological applications. They enjoy experimenting, and they don’t mind failing – as long as failure is just a hurdle on the way to the reward at the finish line.

Short attention spans and the need to multi-task are not limited to college students. The nature of today’s business environment requires CPAs to be multitaskers. Thirty years ago when I was a CPA in public practice, we used to take CPE courses once or twice a year to catch up on new standards and guidance. Today, changes are taking place so quickly that we need to be learning new material daily. Our instructional methods and learning habits need to adapt accordingly.

Nano Learning: Breaking Instruction Into Small Pieces

Continue reading "Reinventing the Way We Learn Accounting" »

Attracting, Engaging and Inspiring Future CPAs

Pipeline picOur commitment to the CPA pipeline is stronger than ever. Efforts of the AICPA, firms, state societies and many others have led to the number of accounting college graduates growing in the past 12 years from 45,000 in 2001-2002 to 82,000 in 2013-2014. Additionally, while about 24,000 candidates successfully completed the CPA Exam in 2008, we have averaged slightly over 26,000 since then.

The profession’s focus on the CPA pipeline has long been a priority. That will continue, with new approaches to attracting, engaging and inspiring the future generation of CPAs. We are constantly creating, implementing and evaluating programs to build the pipeline.

Over the past year, we have launched or refined many AICPA programs to align better with our goals. Our initiatives are focused on three themes:

1) Increasing the recognition of the CPA on campus;

2) Expanding reach beyond 4-year colleges; and

3) Building relationships with academics.

Continue reading "Attracting, Engaging and Inspiring Future CPAs" »

Native American Indian History Month: Dominic Ortiz

Dominic OrtizTribal, Family and Mentor Support Helped Guide Dominic Ortiz to Valuable Opportunities

In November, the AICPA along with the entire nation, celebrates Native American Indian History Month. For Dominic Ortiz, a CPA, CGMA and enrolled tribal member of the Prairie Band Potawatomi Nation, the month is about recognizing the contributions that First Nations Peoples have made to the U.S. and sharing tribal culture and traditions. It is also about honoring his heritage by using his experience as a CPA and CGMA to continually give back to the community that has given him so much.

Ortiz credits his tribe, as well as family members and mentors, for supporting, encouraging and guiding him. Ortiz began his academic career at Haskell Indian’s Nation University. While there, he became president of the American Indian Business Leaders (AIBL), a nonprofit dedicated to empowering business students.

While he was a student, he met Tom Clevenger, a CPA and professor in Accounting who was working with his tribe as a business consultant. Clevenger and Ortiz’s father, a tribally elected member of the tribal council, had become friends.

Continue reading "Native American Indian History Month: Dominic Ortiz" »

Happy Thanksgiving from AICPA Insights

ThanksgivingWe’d like to wish you a happy, healthy Thanksgiving. We are grateful for your readership, comments and continued interest in AICPA Insights. Enjoy turkey (or Tofurky) and stuffing with family and friends—and we’ll be back with more food—for thought, that is—next week.

Happy Thanksgiving.

--AICPA Communications

Thanksgiving wishes courtesy of Shutterstock.

Shaping Our Future: Driving a Relevant Profession

Christen_Tim_headshot_resizeI’m honored and excited to be taking on the role of chairman of the AICPA Board of Directors at such a pivotal time in our profession’s evolution. Although today we enjoy tremendous success and respect, we must acknowledge that transformative changes in the business environment pose many potential risks to our relevance. We work in an evolving marketplace, one that’s defined by new technologies, complexity, specialization, a changing workforce, globalization and other mega trends. We know that just because something worked in the past doesn’t mean it will continue to work in the future. Now it’s incumbent on us to forge solutions that will preserve our relevance going forward.

Fortunately, CPAs are starting from a position of strength. Let me share my own story with you.

Like many AICPA members, I’m a first generation professional. I grew up in the small farming town of Belmont, Wisconsin, about 65 miles from Madison. I’ve spent my entire career with Baker Tilly Virchow Krause, except for a two-year stint when I worked as a management accountant for one of our firm’s clients, an automobile dealership. The owner taught me something that’s critical to our profession: a sense of urgency. Emil’s dealerships measured productivity every day and frequently asked customers for candid feedback. I thought these were brilliant ideas and put them to work when I returned to Virchow Krause. We began questioning the established rules and implementing the lessons of urgency and action. We measured revenue in real time and solicited immediate feedback from our employees and clients. Our sense of urgency helped us grow from a small Wisconsin firm to the 13th largest firm in America. We didn’t wait for the marketplace to determine our future for us.

Continue reading "Shaping Our Future: Driving a Relevant Profession" »

Holiday Shopping: A Cautionary Tale

Holiday present

 Holiday Shopping: A Cautionary Tale

As a teenager, every year I knew where I would be the Saturday before Christmas: getting dragged from store to store by my father, who inevitably waited until then to go shopping for my mother’s gifts. This annual exercise in procrastination and family bonding was a recipe for arguing and, more importantly, left my dad no opportunity to shop around for the best deals.

Here’s how you can avoid these holiday shopping pitfalls and get good deals, stay on budget, and remember to factor in more than just gifts when you calculate your holiday spending goals.

Continue reading "Holiday Shopping: A Cautionary Tale" »

Women's Initiatives Executive Committee CPA Firm Gender Survey

18866-386 WIEC CPA Firm Gender Survey Infographic_HighRez

Click here to download a PDF of this infographic.

How to Retain Retirement Planning Clients – For the Long Term

Retirement planThe latest AICPA PFP Trends Survey, a quarterly poll of CPA financial planners, yielded interesting insights into the impact of strong client relationships.

This year’s market fluctuations could have really thrown clients into a tailspin of concern about their retirement savings and resulted in them making impulsive decisions about leaving the market. Despite the market volatility, a majority of CPA financial planners’ clients exhibited resolve, with only 16% of their clients contacting their CPA with concerns about getting out of the market. The survey quantified the impact of specific reasons for this tenacity, including client education, age and their relationship with their CPA financial planner.

You can have an impact on your clients’ anxiety, or lack thereof, about market fluctuation and long-term financial planning. According to the survey:

Exposure to a CPA financial planner positively impacted their clients’ response to market swings. Clients who have a long-term, more established relationship with their CPA were more confident than new clients. The scale of 1 (fearful) to 5 (confident) has more established clients rating a 3.6, with newer clients feeling slightly fearful at 2.5

Furthermore, clients who were educated about the market rated their confidence level at 3.4 versus 2.4 for those with little interest or knowledge.

Continue reading " How to Retain Retirement Planning Clients – For the Long Term" »

Six Tips from a 30-year EBP Auditing Veteran

EBP auditsI tackled my first employee benefit plan audit in 1984. It was a full-scope defined benefit plan audit, and I’m proud to say that I still have that same audit client today. As a sole practitioner with three staff members, I spend about 30% of my time conducting 12 EBP audits annually. I also peer review EBP audits for other firms.

Much has changed since 1984. Between 2006 and 2015 alone, the AICPA Employee Benefit Plans—Audit and Accounting Guide increased two to three times in size. The number of service providers and the types of investment options have also grown. Some firms used to use EBP engagements as “fill work” during slow periods, but with the complexities that we now see in these plans, specialization is a necessity.

When I speak at conferences and visit firms as a peer reviewer, I often get questions from CPAs looking to get into EBP auditing or to improve their practices. The following are some frequently asked questions and answers that I hope you’ll find helpful:

Continue reading "Six Tips from a 30-year EBP Auditing Veteran" »

CPAs Give Back This Veterans Day

VeteransIn this country, we owe a debt of gratitude to veterans. Each year, more than 180,000 service people exit the U.S. Armed Forces after their loyal service. As they return to civilian life, veterans can find financial advice, guidance on how to run a business and help planning for the future from local CPAs.

Since 2011, the AICPA has partnered with the mentoring and training organization, SCORE to connect veterans with CPAs across the country. Through the Veteran Fast Launch Initiative, CPAs have an opportunity to volunteer and provide up to five hours of free financial advice to veterans about starting or growing a business.

Continue reading "CPAs Give Back This Veterans Day" »

How to Help Your Clients Get Ready for Retirement

Retirement pigClients approaching retirement may be eager to make lifestyle changes, find a second profession or hobby, or even punch out their bucket list. Before they retire, they should consider income tax planning, healthcare coverage, long-term recordkeeping and housing options as part of their preparation plans.

Minimizing Taxes and Healthcare Costs

Clients want to know how much retirement is going to cost and how you can help them minimize those costs. Here are four strategies to consider with your pre-retiree clients:

Before collecting Social Security: Help your clients lessen their tax brackets in retirement by timing ROTH IRA conversions or traditional IRA withdrawals to fully use lower tax brackets each year from ages 60 to 71.

When transitioning from employer-sponsored health coverage to retirement health coverage: Your clients must consider COBRA along with Medicare and Medicare supplemental policies so they can avoid gaps in coverage. Help them do this by offering them education and guidance. Also understand that Medicare supplemental policies do not consider COBRA as creditable coverage, so make sure you consult with a qualified professional that specializes in Medicare and Medicare supplemental policies whenever your clients have COBRA or are continuing work with employer or union coverage after age 65.

Continue reading "How to Help Your Clients Get Ready for Retirement" »

Important Changes to LinkedIn Groups Have Arrived

LinkedInAcross the social media space, LinkedIn is one of the most widely adopted platforms among CPAs. In an effort to simplify the platform for users, LinkedIn will be making some changes to its popular groups feature over the coming weeks. Below are some of the key changes that will improve the experience.

  • All groups are now member only. Simply put, this means that every group will require a request to join. Before, some groups and conversations were open to the public. However, now you will have to be a member of any group you would like to participate in.
  • Standard vs. Unlisted. All LinkedIn groups will fall into these two categories, compared to the multiple settings previously offered. One of the biggest impacts this change will have is that unlisted groups will no longer show up in search results. If you’re having trouble finding a group, visit the website of the organization that runs it. They will typically have the links to all social networks they have a presence on.

Continue reading "Important Changes to LinkedIn Groups Have Arrived" »

Subscribe

Subscribe in a reader

Enter your Email:
Preview