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SEO

Search engine optimization improves the visibility of a website or a web page on search engine result pages. Implementing SEO tactics for CPA firms, practitioners and businesses can help gain new clients and referrals from search engines.

 

 

 


 

7 Tips to Help Others Find Your Videos on YouTube

Youtube_logoThere are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace.  Implement a few basic optimizations to make it easier for users to find your videos as they browse and search.

1. Use keywords in your filename
Rename your video’s filename to match the topic of the video. For instance, if your video is about small business accounting, rename your video file from “video.mp4” to “small-business-accounting.mp4.”

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3 Ways to Improve Your CPA Firm’s Website

Website marketingCPAs excel at providing exceptional service once our clients are in the door – but actually getting them in the door is another story.

With the advent of social media and the ever-important search engine rankings, CPAs may find the world of marketing more challenging.

Your company website is your #1 marketing tool.

Think about it – when you need something, what do you do?

You Google it (or at least most people do).

If you click on a website in the search listings and you don’t like what you see or are confused – you bounce. You leave the site, which is what many of your potential customers are doing if your site isn’t up to par.

Let’s say that a potential client lands on your website.

What do they see? Do they know what to “do” once they land?

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How to Leverage Google Places for Your CPA Firm

Google placesLast time I talked about how to use local search to get your CPA firm better prominence in search engine result pages. I want to take a deeper dive into one of the more useful local search engine optimization tactics: Google Places.

Since Google is the leader in search engine usage (66.4% market share), its best to start your local SEO and marketing tactics with Google Places. Your listing in Google Places will not only provide a quick spot for your potential clients to find you online, but will directly affect your search engine result page ranking and how your firm’s listing appears. So let’s walk through the process to setup a Google Places page for your CPA firm.

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Optimizing Your CPA Firm for Local Search

More than 167 million people will shop online this year. Social commerce sales are expected to total $9.2 billion by the end of this year and could climb to $14.25 billion in 2013 and $30 billion in 2015. Consumers are not just shopping for the latest gadget; they’re buying everything from groceries to professional services, including those offered by your CPA firm.

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4 Simple Ways to Boost Your Online Presence

Manage online presenceIt’s important for any CPA firm to have a strong presence online. According to Local Search Usage Study: Bridging the Caps, From Search to Sales, 70% of consumers go online first for local business information. Are potential clients finding your firm? Not only do you want to be easy to find in cyberspace, but you also want to present yourself as an expert and trusted financial advisor. A simple website is a start, but is not enough to give you an edge in today’s competitive environment. In order to find new clients, and keep the ones you already have, focus your efforts on ways to boost your online presence. I have found that even small efforts go a long way toward a more prolific online presence.

Here are four steps to raise your online credibility and widen your client base in the process.

Continue reading "4 Simple Ways to Boost Your Online Presence" »

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