Search engine optimization improves the visibility of a website or a web page on search engine result pages. Implementing SEO tactics for CPA firms, practitioners and businesses can help gain new clients and referrals from search engines.
Last month we talked about getting started in search engine optimization (SEO) and the importance of having the right tools at your fingertips for SEO. This month I want to focus on six specific tips that you can do right now to increase the ranking of your website in search engine result pages (SERPs). Any one of these tips could be a post on its own, so I’ll stick to a high-level summary. If you have any specific questions, feel free to ask them in the comments or email me directly. Some of these tips may require a technical solution, so be sure to consult with your webmaster before making any changes if you’re not comfortable doing them yourself.
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The World Wide Web has been around for 20 years now and has fueled a number of new careers, from Internet marketer to YouTube sensation. One such new career is specializing in search engine optimization. SEO is the science of getting a website or page a better ranking on search engine result pages (SERP). With more than 130 million domain names worldwide and a countless number of web pages, competing for a top spot on a SERP can be a daunting task.
It’s not as easy as building the “Field of Dreams” of websites. Just because you build one doesn’t mean visitors will come. One has to promote that website and you will compete with other similar sites for positioning whether it’s to just land on the first SERP or the first site listed. Additionally, SEO rules are constantly changing to keep up with search engine algorithms (which are, of course, secret).
The first step is getting your website to show up in SERPs, we’ll tackle how to get your website a better ranking in a future post.
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