The Basics of SEO for CPAs

The World Wide Web has been around for 20 years now and has fueled a number of new careers, from Internet marketer to YouTube sensation. One such new career is specializing in search engine optimization. SEO is the science of getting a website or page a better ranking on search engine result pages (SERP). With more than 130 million domain names worldwide and a countless number of web pages, competing for a top spot on a SERP can be a daunting task.

It’s not as easy as building the “Field of Dreams” of websites. Just because you build one doesn’t mean visitors will come. One has to promote that website and you will compete with other similar sites for positioning whether it’s to just land on the first SERP or the first site listed. Additionally, SEO rules are constantly changing to keep up with search engine algorithms (which are, of course, secret).

The first step is getting your website to show up in SERPs, we’ll tackle how to get your website a better ranking in a future post.