8 posts categorized "Social Media" Feed

Social Media: The Conference Success Secret Weapon

Conference social mediaConferences give you the opportunity to network and become energized about the accounting profession and the direction in which it’s heading. Most people know the standard networking methods – attend receptions and collect business cards. But how can you make the most of the experience before, during and after the event?

Social media is present at almost every conference, giving you the opportunity to develop high-quality connections while staying in the loop on all the happenings.

Here are five ways you can utilize social media to make the most of your time and money:

Join the conversation.

As social media becomes omnipresent, if you don’t look to these platforms, you’ll miss out on the opportunity to join conversations about conferences and events. Follow the event hashtag on Twitter and Instagram or see if the organization hosting the event has LinkedIn groups you can join. By using these interactive forums, you can see who else is attending an event, set up conference meetups, and even reach out to influencers who may be on site.

Continue reading "Social Media: The Conference Success Secret Weapon" »

Blast from the Past: Lessons Learned from #AdviceAt25

Advice at 25Look back at your 25-year-old self — what would you tell her or him? Would you share career wisdom? Life advice? What’s the one thing you’d share that could impact a young person? 

Earlier last week, we asked our social media audience what advice they would share with their younger self using the hashtag #AdviceAt25. Here’s what they said:

Naveed Hussain

“Pave your own way, don’t lose yourself trying to be and look like others.”

Lisa Hastings

“Be brave! Hurdle yourself forward and ask for help along the way. Make the ask specific – an introduction, critical feedback – and cast a wide net of people in your circle.”

Dan Griffiths

“Invest even more energy into building a network. It's much like saving for retirement. Small investments made early on can pay huge dividends down the road and it requires huge investments later in your career to make up for a failure to make the small investments when you're just getting started.”

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You Fancy, Huh? One in Four Americans Envious on Social Media

In these waning days of summer, my Instagram feed looks like a Lonely Planet top 10 list. I don’t know how, but it seems like the 300+ people I’m following have all conspired to be someplace awesome, while I’m toiling away in the office. It can feel frustrating when it seems like everyone (except for you) is having the time of their lives – and bragging about it online.

A new survey, conducted by Harris Poll on behalf of the AICPA, found that when it comes to feeling envious on social media, I’m far from alone. In fact, many Americans are caught in a cycle of feeling jealous of friends who post about their lavish vacations and extravagant purchases, while admitting that they also post things solely because they are fancy or expensive.

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5 Lessons Learned From CPAs #FirstSevenJobs


Thought bubbleEarlier this month Twitter user Marian Call, a singer-songwriter, started a viral trend when she tweeted her first seven jobs. Since then, social media has been all abuzz with users reminiscing about their #firstsevenjobs.

There’s no doubt that every job someone holds will teach them some kind of lesson. First jobs in particular teach those lessons in tough ways. To find out what lessons CPAs have learned, we put out a call for responses on social media; here’s what we heard.

Rand Gambrell

First seven jobs: Draftsman, McDonald’s Cook, Bus Boy, Wendy’s Cook, Bus Boy, Retail Sales, Hotel Sales Manager

Lesson learned: “No matter what your occupation or profession, perform your job to the best of your ability. People always recognize excellence.”

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Backstage Pass: EDGE Experience

Social mediaOften times, in-person conferences are the best time to get updates on industry news and to learn new things. The EDGE Experience, the premier career development event for young CPAs, focuses on building young professionals not only technically, but with soft skills as well.

Yesterday, Stacie Saunders, Senior Manager of Social Business at the AICPA, sat down with three CPAs to talk about how they began a professional strategy on social media. Saunders began the conversation by saying “most of us started on social media for personal reasons, but as you start to use it you can see how the benefits can cross over into a professional space.” So, how does one begin to use social media professionally?

As a special treat for AICPA Insights readers, we listened in and pulled tips and tricks for some of the most common questions surrounding social media.

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4 Steps to Creating a Social Media Policy for Your Firm

Social media strategyOne way to deepen existing client relationships and connect with more prospects is to use social media. While LinkedIn, Twitter, Facebook and other applications will help your practice evolve, social media also presents several compelling challenges, especially when it comes to compliance.

If your firm is planning to use social media, you’ll want to create and maintain a social media policy. Keep in mind that this policy is not meant to restrict activity for tweeting and posting, but instead to establish parameters to meet these challenges and satisfy compliance requirements.

Four Steps to Your Policy

Your social media policy should outline what outcome you hope to achieve from social media and how you will achieve it. Here are four areas to consider:

  1. Vision. Your vision will detail how you and your team perceive social media, respond to engagement and think creatively for ongoing communications and initiatives. Consider it the extension of the culture of your business – the reason why you come to work and why clients stay with you.
  2. Planning. Having conceptualized and defined how you want to use social media, your plan should identify the platforms you will participate in, such as a blog, Twitter, LinkedIn, Facebook and others. During this stage, you should also determine who will manage these platforms. Will it be comprised of internal staff, external parties or both
  3. Purpose. Financial planners choose to use social media in different ways. How will you define your experience? Consider the following when determining how to engage:  
  • Do you want to use social media as a customer service channel?
  • Do you want to share educational tips, often delivered in client letters, conference calls and meetings, via social media?
  • Are you interested in leveraging the business development nature of social media? If so, you might focus on expanding your network of connections on LinkedIn.
  • Do you want to be known as a thought leader in your area of expertise? If so, developing credible content such as articles, videos and podcasts might be a good way to get your name out.

Certainly, it would sound natural to respond with, “I’d imagine we’d do all of those things at some point.” That is a safe assumption; however, in getting started, opting for a focused starting point helps you shape that voice and cultivate a rhythm to your use of social media.

  1. Goals. By the time you are ready to set goals, your social media vision has taken on a clear shape for you and your team. Like that financial plan, you can now start to envision mile markers and longer term goals you would like to achieve. Don’t neglect to consider how you could measure your progress of these goals, ensuring you factor analytics into your strategy.

Final Checklist

Social media policy is the ticket to entry to the use of social media. Start there and you will be more prepared to move ahead. In the meantime, here are a few areas to address:

  • When selecting a compliance solution for social media – think about ease of use. Choose a provider who can accommodate this with simplicity and meet your needs.
  • Recognize that content that gets shared widely and publicly may fall into the advertising and marketing materials classification. Understand who regulates you – FINRA, SEC, states – and know how advertising content is treated.
  • Keep in mind that testimonials are prohibited. We may not like it – and we know they are very valuable for word of mouth referrals, but when they are written, they are like ads. Just steer clear until the regulatory bodies change their minds.
  • If in doubt about what part of social media is static content (blog posts, articles, profile backgrounds and bios) versus interactive (tweets, status updates), have your content compliance-reviewed before you use it.

And, speaking of compliance, you’ll want to get some very clear direction from your compliance provider for social media. Some are stricter than others, so check to make sure you are following the rules. And, above all, have fun!

PFP members and PFS credential holders can listen to a podcast on this topic. 

Blane Warrene, MobileGuard. Recognized as an industry leader in financial services marketing, compliance and technology, Blane has worked in progressive roles for broker dealers, investment advisors and asset managers. 

Social media strategy image courtesy of Shutterstock

Important Changes to LinkedIn Groups Have Arrived

LinkedInAcross the social media space, LinkedIn is one of the most widely adopted platforms among CPAs. In an effort to simplify the platform for users, LinkedIn will be making some changes to its popular groups feature over the coming weeks. Below are some of the key changes that will improve the experience.

  • All groups are now member only. Simply put, this means that every group will require a request to join. Before, some groups and conversations were open to the public. However, now you will have to be a member of any group you would like to participate in.
  • Standard vs. Unlisted. All LinkedIn groups will fall into these two categories, compared to the multiple settings previously offered. One of the biggest impacts this change will have is that unlisted groups will no longer show up in search results. If you’re having trouble finding a group, visit the website of the organization that runs it. They will typically have the links to all social networks they have a presence on.

Continue reading "Important Changes to LinkedIn Groups Have Arrived" »

6 Tips for Becoming a Thought Leader on LinkedIn

TypingWith the rising prominence of social media, becoming an influencer isn’t as hard as it once was. Social media levels the playing field, giving everyone an outlet to speak their minds.

In the past, LinkedIn had a restricted number of users permitted to publish articles to LinkedIn Pulse. These elite few were named Influencers. Recently, however, LinkedIn has opened this experience to anyone with an account, calling it Long-Form Post Publishing.

Taking advantage of long-form posting can establish you as a thought leader or influencer in your field. It gives you the opportunity to share your professional expertise without taking on the responsibilities of starting a blog or using other publishing platforms.

Continue reading "6 Tips for Becoming a Thought Leader on LinkedIn" »

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