Social Media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Whether its happening on Facebook, LinkedIn, Twitter, Google+ or foursquare, you can learn about it here.
There are tens of thousands of hours of video being uploaded into YouTube every day. Don’t let the hard work you put into producing a video for your firm or practice get lost in cyberspace. Implement a few basic optimizations to make it easier for users to find your videos as they browse and search.
1. Use keywords in your filename
Rename your video’s filename to match the topic of the video. For instance, if your video is about small business accounting, rename your video file from “video.mp4” to “small-business-accounting.mp4.”
Continue reading "7 Tips to Help Others Find Your Videos on YouTube" »
Meet the brains behind the Journal of Accountancy social media program
It’s been a milestone month for the Journal of Accountancy on social media! Not only did the Journal of Accountancy Twitter account (@AICPA_JofA) add its 20,000th follower and 8,000th tweet, their Facebook page reached 16,000 likes and social media has driven 110,000 visits to their website. Wow! That’s what I call ‘thriving.’
Today I feel like Toto in the Wizard of Oz; I’m pulling back the curtain to reveal the brains behind the Journal of Accountancy social media program. Only it’s not a man with a funny mustache running the show….
Meet Megan Pinkston, senior editor and social media extraordinaire. She’s sitting down with us to share her secrets to success.
Continue reading "Create and Manage a Thriving Social Media Presence" »
Pinterest, how do I love thee? Let me count the ways.
Have you had a chance to try out Pinterest yet? You should! If you are a visual person, this image-driven platform may really hit home for you like it does for me.
What is Pinterest?
Pinterest is a fast-growing niche social networking site that has generated a lot of buzz and media coverage. With over 15 million users, Pinterest is the fifth most visited social media site in the US, and generates more referral traffic to other websites than Google+, YouTube and LinkedIn combined.
Continue reading "An Introduction to Pinterest" »
Earlier this month CPA Letter Daily’s Twitter account (@CPALetter_Daily) reached the
milestone of 10,000 tweets. And with more than 15,000 followers, we’re one of
the most popular AICPA Twitter accounts. Despite these milestones, I don’t know
the secrets of Twitter any more than you do, but there are a few things I
learned along the way to 10,000 that may help you with your Twitter
opportunities. Here are seven easy-to-follow tips:
Continue reading "What I Learned from 10,000 Tweets" »
The work is piling up and you may be thinking, “There is NO
time for this social media stuff, right?!” Wrong. There are a few simple ways
to streamline the process and keep your social accounts active when busy season
really gets ramped up.
Copycat: Let social
do the work for you
Sure, it can take some time to scour the internet for useful
information, articles and links to share with your social networks. How about
letting your social networks do the
heavy lifting for you? Follow and
connect with your favorite thought leaders, associations and publications, and
then share what they are sharing. This allows you to be a curator, passing
along interesting and valuable information from the sources you trust. Check
out these AICPA
social properties and see if any of the content would be useful or
interesting for your network.
Continue reading "Social Media Time-Savers for Busy Season" »