Social Media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Whether its happening on Facebook, LinkedIn, Twitter, Google+ or foursquare, you can learn about it here.
We’re halfway through the year and while there are many areas you can focus on to further develop your CPA practice, now is a great time to think about how you’re marketing your firm. It’s natural to think that effective marketing requires a commitment of extensive resources, but that isn’t necessarily true. A corporate blog is a marketing vehicle that can be managed by your existing staff.
A blog offers many opportunities: it allows you to demonstrate the expertise of you and your staff; it lets you showcase your values as a firm and convey your firm’s personality so you can attract the “right” clients; it allows you to answer frequently- asked questions and introduce potential clients to your staff. Another big advantage of blogging is that it can help your firm rank higher in search engine results.
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Last month, two big events happened in my professional world: DigitalNow, a conference for association professionals, in Nashville and AICPA governing Council’s spring 2014 meeting in Scottsdale, Ariz. I wanted to actively participate in both events, but how could I be in two places at the same time? Introducing…the hashtag.
What is a hashtag?
A hashtag is an online search term, most widely used on Twitter, which allows users to follow activity around certain topics.
Continue reading "A Tale of Two Cities: The Power of Hashtags" »
I review LinkedIn profiles almost every day. By now, I have seen at least 2,000, and I just cringe when I see things that could or will hinder someone’s professional image. I am not in a position to advise people individually, so this blog is the next best thing.
Keep in mind that LinkedIn goes beyond looking good for recruiters. Even if you are not interested in a new job, your online image still needs attention. If anyone Googles you - a potential client or employer, your company’s VP, a former supervisor, a reporter or even a prospective date - your LinkedIn profile could easily be the first thing that shows up. You want your best foot forward all the time.
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The AICPA governing Council’s spring 2014 meeting is taking place this week, May 18 to 20. Focused on the profession’s future, the governing Council will discuss topics such as future learning opportunities and continued audit quality. AICPA leaders from each of the 50 states and U.S. territories are attending the meeting. You can follow along with Council action with the hashtag #AICPAGC14 or view the stream below. (Email subscribers can view the stream on our website.)
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