Social Media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Whether its happening on Facebook, LinkedIn, Twitter, Google+ or foursquare, you can learn about it here.
Social media has the power to connect people across the globe who are interested in a common topic. Over the past few weeks, millions of users flocked to social media to share insights about the 2014 Winter Olympics in Sochi.
As with other high-profile televised events, using social media gave viewers the opportunity to create a very interesting ‘second screen’ experience during the Olympic Games. According to Mashable, the term ‘second screen’ refers to “…the use of an additional monitor (e.g. tablet, smartphone) while watching television. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie.”
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According to USA Today, the holiday season is a big time for online scams, and this year the focus will be on phones and social media. While most of us can spot spam in our email inbox, social networking scams are becoming more common and aren’t quite as easy to detect. Research shows one in 10 users have fallen for a social media scam. And to be honest with you, I am one of those who have been duped. It seemed so simple: share an image on Instagram, add a hashtag and BAM…free Ray Bans. Needless to say, I never received the sunglasses. Luckily, I quickly came to my senses and changed my password.
It’s easy to get caught up in a bogus offer, but remember if it seems too easy to be true…it likely is!
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It’s the season of thankfulness. And adding to the list of family, health and happiness, I’d like to share some of the blogs, apps and social media channels that we really appreciate. Friends and coworkers helped me compile a list of technology tips and tricks that make work and life a little easier.
Dan Nestle, senior communications manager at the AICPA, likes "Flipboard and Zite for news gathering."
Chris Ekimoff, CPA, CFE has two favorites: a travel app, TripIt, and, "of course, Thanksgiving wouldn’t be Thanksgiving without ESPN’s Fantasy Football app."
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Today I am live blogging from the 2013 Digital CPA Conference and the social media session, "How the Digital CPA Leverages Social Media," with Tom Hood, CPA, CITP, Executive Director & CEO, MACPA. Tom shares his experiences as one of the top social media leaders in the CPA profession since he started with his blog in 2006. He updates us with real stories of CPAs and adds the latest research on social media. He also highlights more resources to get you started, including e-learning, and on-site training available from the Business Learning Institute. (Email subscribers can see the live blog on our website.)
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This week I had the pleasure of discussing social media with CPAs at a CPAConnect meeting in Nashville, TN. At the end of our session, a gentleman approached me with a very interesting question: “What do you do when you get a negative review on Yelp?”
Yelp is a website with local search, social networking and discounted deal content. The site includes business listings, directory information, and user generated reviews. Yelp is increasingly popular for people seeking services, including CPAs. Not sure if anyone has reviewed you or your firm? Do a simple search on the site to find out.
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