The World Wide Web has been around for 20 years now and has fueled a number of new careers, from Internet marketer to YouTube sensation. One such new career is specializing in search engine optimization. SEO is the science of getting a website or page a better ranking on search engine result pages (SERP). With more than 130 million domain names worldwide and a countless number of web pages, competing for a top spot on a SERP can be a daunting task.
It’s not as easy as building the “Field of Dreams” of websites. Just because you build one doesn’t mean visitors will come. One has to promote that website and you will compete with other similar sites for positioning whether it’s to just land on the first SERP or the first site listed. Additionally, SEO rules are constantly changing to keep up with search engine algorithms (which are, of course, secret).
The first step is getting your website to show up in SERPs, we’ll tackle how to get your website a better ranking in a future post.
Continue reading "The Basics of SEO for CPAs" »
Dear Smarty Pants, Braggarts and Potty-Mouths… A word to the wise: you never know who is listening.
I am often taken aback by the things I see people posting on social media. I understand the need to vent or an attempt to be funny, but what you put out there in the public domain could be costing you your career. In a recent survey, 95% of employers said they use social media to screen potential employees. Yes, 95%! Yikes. From inappropriate photos and comments about previous employers to proof an applicant was less than truthful about qualifications… employers are getting an eye full!
Continue reading "Social Media and Job Seekers" »
CPAs are passionate about giving back and lending their expertise through volunteer work. But how many of your peers, coworkers or clients know about your volunteerism or the causes you support? There was no area to feature these accomplishments on LinkedIn…until now!
Highlight your Passions
In early September, LinkedIn launched a new feature allowing users to add volunteer positions, causes they care about and organizations they support. It’s simple to use. Here’s how:
Continue reading "CPAs: Showcase your Volunteerism with LinkedIn" »
Thrust into the spotlight
Until recently, LinkedIn has managed to stay out of the spotlight when it comes to privacy. In June, however, LinkedIn decided to opt in millions of users to a privacy setting, allowing their names and pictures to be used in social advertisements. Social advertisements often include names and/or pictures of people you are connected to who recommend the product or service. It went relatively unnoticed for weeks…and then the firestorm. In early August, the blogosphere and news websites lit up with the information. LinkedIn users were not happy.
Continue reading "LinkedIn Backs off Social Ads and Improves Mobile App" »
QR codes, or quick response codes, are popping up everywhere. You may have seen them at conferences, in catalogs, on billboards and even in the Journal of Accountancy. What are they and how can you take advantage of this growing trend?
Let’s start with the basics.
A QR code is a two-dimensional code that can be read with an application on your mobile device. They are used to drive users to digital information, such as websites, Facebook pages or registration links. It is as simple as a click of a button!
If I see a QR code, what do I do with it?
Continue reading "QR Codes 101" »