Stacie Saunders Feed

Stacie Saunders

Senior Manager, Social Business and Communications
American Institute of CPAs

Stacie leads and guides the AICPA’s social media strategy and has oversight of the Institute’s social networking properties. A 10-year media veteran, Stacie took her marketing efforts into the social space in 2009, creating one of the largest social media presences in the country for a local television station.

Email Google+
LinkedIn Twitter


 

Backstage Pass: EDGE Experience

Social mediaOften times, in-person conferences are the best time to get updates on industry news and to learn new things. The EDGE Experience, the premier career development event for young CPAs, focuses on building young professionals not only technically, but with soft skills as well.

Yesterday, Stacie Saunders, Senior Manager of Social Business at the AICPA, sat down with three CPAs to talk about how they began a professional strategy on social media. Saunders began the conversation by saying “most of us started on social media for personal reasons, but as you start to use it you can see how the benefits can cross over into a professional space.” So, how does one begin to use social media professionally?

As a special treat for AICPA Insights readers, we listened in and pulled tips and tricks for some of the most common questions surrounding social media.

Continue reading "Backstage Pass: EDGE Experience" »

A Tale of Two Cities: The Power of Hashtags

HashtagLast month, two big events happened in my professional world: DigitalNow, a conference for association professionals, in Nashville and AICPA governing Council’s spring 2014 meeting in Scottsdale, Ariz.  I wanted to actively participate in both events, but how could I be in two places at the same time? Introducing…the hashtag.

What is a hashtag?

A hashtag is an online search term, most widely used on Twitter, which allows users to follow activity around certain topics. 

Continue reading "A Tale of Two Cities: The Power of Hashtags" »

Second Screen Gold: #Sochi2014

Olympics-sochiSocial media has the power to connect people across the globe who are interested in a common topic. Over the past few weeks, millions of users flocked to social media to share insights about the 2014 Winter Olympics in Sochi. 

As with other high-profile televised events, using social media gave viewers the opportunity to create a very interesting ‘second screen’ experience during the Olympic Games.  According to Mashable, the term ‘second screen’ refers to “…the use of an additional monitor (e.g. tablet, smartphone) while watching television. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie.”

Continue reading "Second Screen Gold: #Sochi2014" »

Avoid These Holiday Social Media Scams

Scam-alertAccording to USA Today, the holiday season is a big time for online scams, and this year the focus will be on phones and social media. While most of us can spot spam in our email inbox, social networking scams are becoming more common and aren’t quite as easy to detect. Research shows one in 10 users have fallen for a social media scam. And to be honest with you, I am one of those who have been duped. It seemed so simple: share an image on Instagram, add a hashtag and BAM…free Ray Bans. Needless to say, I never received the sunglasses.  Luckily, I quickly came to my senses and changed my password.

It’s easy to get caught up in a bogus offer, but remember if it seems too easy to be true…it likely is!

Continue reading "Avoid These Holiday Social Media Scams" »

We Give Thanks for These Apps, Blogs and Social Media Tools

Mobile-appsIt’s the season of thankfulness. And adding to the list of family, health and happiness, I’d like to share some of the blogs, apps and social media channels that we really appreciate.  Friends and coworkers helped me compile a list of technology tips and tricks that make work and life a little easier.

Mobile Apps

Dan Nestle, senior communications manager at the AICPA, likes "Flipboard and Zite for news gathering."

Chris Ekimoff, CPA, CFE has two favorites: a travel app, TripIt, and, "of course, Thanksgiving wouldn’t be Thanksgiving without ESPN’s Fantasy Football app."

Continue reading "We Give Thanks for These Apps, Blogs and Social Media Tools" »

Subscribe

Subscribe in a reader

Enter your Email:
Preview