Meet the brains behind the Journal of Accountancy social media program
It’s been a milestone month for the Journal of Accountancy on social media! Not only did the Journal of Accountancy Twitter account (@AICPA_JofA) add its 20,000th follower and 8,000th tweet, their Facebook page reached 16,000 likes and social media has driven 110,000 visits to their website. Wow! That’s what I call ‘thriving.’
Today I feel like Toto in the Wizard of Oz; I’m pulling back the curtain to reveal the brains behind the Journal of Accountancy social media program. Only it’s not a man with a funny mustache running the show….
Meet Megan Pinkston, senior editor and social media extraordinaire. She’s sitting down with us to share her secrets to success.
Continue reading "Create and Manage a Thriving Social Media Presence" »
Pinterest, how do I love thee? Let me count the ways.
Have you had a chance to try out Pinterest yet? You should! If you are a visual person, this image-driven platform may really hit home for you like it does for me.
What is Pinterest?
Pinterest is a fast-growing niche social networking site that has generated a lot of buzz and media coverage. With over 15 million users, Pinterest is the fifth most visited social media site in the US, and generates more referral traffic to other websites than Google+, YouTube and LinkedIn combined.
Continue reading "An Introduction to Pinterest" »
The work is piling up and you may be thinking, “There is NO
time for this social media stuff, right?!” Wrong. There are a few simple ways
to streamline the process and keep your social accounts active when busy season
really gets ramped up.
Copycat: Let social
do the work for you
Sure, it can take some time to scour the internet for useful
information, articles and links to share with your social networks. How about
letting your social networks do the
heavy lifting for you? Follow and
connect with your favorite thought leaders, associations and publications, and
then share what they are sharing. This allows you to be a curator, passing
along interesting and valuable information from the sources you trust. Check
out these AICPA
social properties and see if any of the content would be useful or
interesting for your network.
Continue reading "Social Media Time-Savers for Busy Season" »
Perhaps I sound like a broken record...
But believe me, if you attend conferences and aren't on Twitter, you are missing out. Case in point: the Digital CPA Conference last week. I got to the hotel in Washington D.C. (ahem...I mean Maryland. Right, Tom Hood?), logged in to my computer and discovered Twitter was already all aflutter with #DigitalCPA activity. If you know me, you know this made me very happy!
Follow a conference hashtag for the inside scoop.
By following and participating on a conference hashtag, you get to see the full picture of what's happening. People are sharing their favorite quotes, new ideas, what they are learning and my favorite... pictures.
Continue reading "Twitter Delivers the Full Picture of a CPA Conference" »
Picture this: It was April of 2012 and my baby boy was due to arrive any day. The nursery was ready. My bag was packed. There was only one thing left to take care of: the car seat. I had heard horror stories of how hard they are to install, so I had been procrastinating. Time was running out, so I opened the box and unfurled the instructions... I stared blankly at a piece of paper that had been folded one billion times, with directions printed in every language known to man. Since I am a well-grounded professional adult, I will not admit here to tears, but let’s just say I was overwhelmed. You see, I just wanted someone to show me how to do it. And those stick figure illustrations with confusing arrows just weren’t cutting it.
With one simple search of the make and model of my car seat, I had dozens of friendly faces showing me exactly what to do. There, not so hard after all.
Continue reading "CPAs: Broadcast Yourself with YouTube " »