Stacie Saunders Feed

Stacie Saunders

Strategist, Social Media and Member Engagement
American Institute of CPAs

Stacie leads and guides the AICPA’s social media strategy and has oversight of the Institute’s social networking properties. A 10-year media veteran, Stacie took her marketing efforts into the social space in 2009, creating one of the largest social media presences in the country for a local television station.

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Second Screen Gold: #Sochi2014

Olympics-sochiSocial media has the power to connect people across the globe who are interested in a common topic. Over the past few weeks, millions of users flocked to social media to share insights about the 2014 Winter Olympics in Sochi. 

As with other high-profile televised events, using social media gave viewers the opportunity to create a very interesting ‘second screen’ experience during the Olympic Games.  According to Mashable, the term ‘second screen’ refers to “…the use of an additional monitor (e.g. tablet, smartphone) while watching television. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie.”

Continue reading "Second Screen Gold: #Sochi2014" »

Avoid These Holiday Social Media Scams

Scam-alertAccording to USA Today, the holiday season is a big time for online scams, and this year the focus will be on phones and social media. While most of us can spot spam in our email inbox, social networking scams are becoming more common and aren’t quite as easy to detect. Research shows one in 10 users have fallen for a social media scam. And to be honest with you, I am one of those who have been duped. It seemed so simple: share an image on Instagram, add a hashtag and BAM…free Ray Bans. Needless to say, I never received the sunglasses.  Luckily, I quickly came to my senses and changed my password.

It’s easy to get caught up in a bogus offer, but remember if it seems too easy to be true…it likely is!

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We Give Thanks for These Apps, Blogs and Social Media Tools

Mobile-appsIt’s the season of thankfulness. And adding to the list of family, health and happiness, I’d like to share some of the blogs, apps and social media channels that we really appreciate.  Friends and coworkers helped me compile a list of technology tips and tricks that make work and life a little easier.

Mobile Apps

Dan Nestle, senior communications manager at the AICPA, likes "Flipboard and Zite for news gathering."

Chris Ekimoff, CPA, CFE has two favorites: a travel app, TripIt, and, "of course, Thanksgiving wouldn’t be Thanksgiving without ESPN’s Fantasy Football app."

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How CPAs Can Leverage Social Media

Today I am live blogging from the 2013 Digital CPA Conference and the social media session, "How the Digital CPA Leverages Social Media," with Tom Hood, CPA, CITP, Executive Director & CEO, MACPA. Tom shares his experiences as one of the top social media leaders in the CPA profession since he started with his blog in 2006. He updates us with real stories of CPAs and adds the latest research on social media. He also highlights more resources to get you started, including e-learning, and on-site training available from the Business Learning Institute. (Email subscribers can see the live blog on our website.)

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Leaders Eat Last: Why Some Teams Come Together and Others Don't

I am live blogging from the 2013 Digital CPA Conference taking place in D.C., today and tomorrow. Today's live blog is covering Simon Sinek's keynote, Start with Why. Simon is an author and leadership expert. The keynote includes a panel of experts from the CPA profession, including:

  • Tom Hood, CPA, CGMA, CEO Maryland Association of CPAs
  • Rick Solomon, CPA, CGMA, Chief Executive Officer, RAN ONE Americas
  • Rene Lacerte, CEO, Bill.com
  • Chris Ekimoff, CPA, Manager, Investigative Accounting and Financial Litigation, Hilton Worldwide

The best way for a team to confront danger to not only survive but to thrive is...together. When the conditions in our organizations are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which their people must work, politics, silos, cynicism and self-intrest prevail; all things that make it even more difficult for us to work together. The best leaders know how to build those conditions and the best organizations are the ones in which the people work together to confront danger and seize opportunities. And the best part is that these "best conditions," seem to mimic the conditions in which we lived 50,000 years ago. Simon will explain what it takes to create a culture in which people work as they were designed - together. It is under these conditions we are at our natural best. (Email subscribers can view the live blog on our website.)

Continue reading "Leaders Eat Last: Why Some Teams Come Together and Others Don't" »

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