Last month, two big events happened in my professional world: DigitalNow, a conference for association professionals, in Nashville and AICPA governing Council’s spring 2014 meeting in Scottsdale, Ariz. I wanted to actively participate in both events, but how could I be in two places at the same time? Introducing…the hashtag.
What is a hashtag?
A hashtag is an online search term, most widely used on Twitter, which allows users to follow activity around certain topics.
Continue reading "A Tale of Two Cities: The Power of Hashtags" »
Social media has the power to connect people across the globe who are interested in a common topic. Over the past few weeks, millions of users flocked to social media to share insights about the 2014 Winter Olympics in Sochi.
As with other high-profile televised events, using social media gave viewers the opportunity to create a very interesting ‘second screen’ experience during the Olympic Games. According to Mashable, the term ‘second screen’ refers to “…the use of an additional monitor (e.g. tablet, smartphone) while watching television. It allows the audience to interact with what they’re consuming whether it’s a TV show, video game or movie.”
Continue reading "Second Screen Gold: #Sochi2014" »
According to USA Today, the holiday season is a big time for online scams, and this year the focus will be on phones and social media. While most of us can spot spam in our email inbox, social networking scams are becoming more common and aren’t quite as easy to detect. Research shows one in 10 users have fallen for a social media scam. And to be honest with you, I am one of those who have been duped. It seemed so simple: share an image on Instagram, add a hashtag and BAM…free Ray Bans. Needless to say, I never received the sunglasses. Luckily, I quickly came to my senses and changed my password.
It’s easy to get caught up in a bogus offer, but remember if it seems too easy to be true…it likely is!
Continue reading "Avoid These Holiday Social Media Scams" »
It’s the season of thankfulness. And adding to the list of family, health and happiness, I’d like to share some of the blogs, apps and social media channels that we really appreciate. Friends and coworkers helped me compile a list of technology tips and tricks that make work and life a little easier.
Dan Nestle, senior communications manager at the AICPA, likes "Flipboard and Zite for news gathering."
Chris Ekimoff, CPA, CFE has two favorites: a travel app, TripIt, and, "of course, Thanksgiving wouldn’t be Thanksgiving without ESPN’s Fantasy Football app."
Continue reading "We Give Thanks for These Apps, Blogs and Social Media Tools" »
Today I am live blogging from the 2013 Digital CPA Conference and the social media session, "How the Digital CPA Leverages Social Media," with Tom Hood, CPA, CITP, Executive Director & CEO, MACPA. Tom shares his experiences as one of the top social media leaders in the CPA profession since he started with his blog in 2006. He updates us with real stories of CPAs and adds the latest research on social media. He also highlights more resources to get you started, including e-learning, and on-site training available from the Business Learning Institute. (Email subscribers can see the live blog on our website.)
Continue reading "How CPAs Can Leverage Social Media" »