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National MAP Survey Provides Insight to CPA Firms

National MAP SurveyIt’s valuable to have a perspective on the current state of firms, no matter your role in the CPA profession. Knowing the existing best practices in areas such as staffing, training and technology is important. The 2012 PCPS/TSCPA National MAP Survey, which is being fielded now through July 20, provides you the opportunity to expand your knowledge base on these hot topics. This comprehensive look at CPA firms’ key strategic data is the largest firm practice management survey project of its kind. Contribute your answers to the survey and you’ll have access to the results when complete.

A unique benchmarking tool, the PCPS/TSCPA National MAP Survey reveals key performance indicators broken down by firm size and region so that it’s possible to make meaningful comparisons among firms. It also assesses how firms are doing and spots emerging trends.

Firms can use the survey as part of their strategic planning process or as a key element in a partner retreat. Practitioners can chart their own progress and current position against the results of firms overall and drill down to benchmark their results against firms much like their own. The survey data can confirm or reveal a firm’s strengths and weaknesses and provide insights into what other firms are doing to enhance their success. It can also help practitioners spot opportunities that may give them a competitive advantage.

The last survey, fielded in 2010, offered valuable insights into how well firms were fairing in uncertain economic times. What will the 2012 survey say about CPA firms? The last decade has shown a wide range of results, with firms going strong in the early 2000s, experiencing slower growth in 2008 due to the Great Recession and then holding their own in 2010. Have firms once again found ways to maintain momentum and build a foundation for continuing success? The 2012 survey will tell us and provide details on how they got it done.

The results will become available in October, with participants and PCPS member firms receiving special personalized results, offering a rare glimpse at practice management challenges and opportunities. All AICPA members have access to reduced rates for national summary results. 

Susan S. Coffey, CPA, CGMA, Senior Vice President - Public Practice & Global Alliances, American Institute of CPAs.

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