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CPAs: Broadcast Yourself with YouTube

Crying stickmanPicture this: It was April of 2012 and my baby boy was due to arrive any day. The nursery was ready. My bag was packed. There was only one thing left to take care of: the car seat. I had heard horror stories of how hard they are to install, so I had been procrastinating. Time was running out, so I opened the box and unfurled the instructions... I stared blankly at a piece of paper that had been folded one billion times, with directions printed in every language known to man. Since I am a well-grounded professional adult, I will not admit here to tears, but let’s just say I was overwhelmed. You see, I just wanted someone to show me how to do it. And those stick figure illustrations with confusing arrows just weren’t cutting it.

Enter YouTube.

With one simple search of the make and model of my car seat, I had dozens of friendly faces showing me exactly what to do. There, not so hard after all.

YouTube is the second largest search engine, behind Google. Since I found what I was looking for and then some, that means I’m not the only one thinking, “don’t just tell me, show me.” Likewise, thousands of people are out there searching for all kinds of topics related to you and your CPA firm. Go ahead, visit YouTube and search for accounting related keywords and see what you find.


Join the party.

If you have access to a professional video crew, awesome! If you only have access to a smartphone video camera, that works, too. Build your brand, be a thought leader, demonstrate your value, increase you visibility on search engines, enjoy videos of dancing kittens on your downtime... the sky is the limit!

Ready to get started?

The AICPA just launched a new YouTube User Guide in the CPA Marketing Toolkit to help members learn how to use this powerful tool. Download it today – it’s FREE!

, Strategist, Social Media and Member Engagement, American Institute of CPAs.

Crying Stickman image via Shutterstock


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