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Top Blog Posts of 2013: Vote for Your Favorite


As 2013 comes to a close, I thought it would be interesting to see what topics “moved” and “shaked” the CPA profession this year. Specifically, we thought you would be interested in the AICPA Insights blog posts that most resonated with you and your peers, as measured by pageviews. Surprisingly, no one particular topic overly dominated this list. Additionally, most of these blog posts originated in 2013, but one actually went live in 2012 and had enough staying power to carry over to 2013. See our top stories and catch up on the year's news below and then vote for the one you like best, or write in your own top choice!

  • The Defining Dozen: 12 Metrics CPA Firms Should Track: This blog post provides 12 examples of quantitative and qualitative metrics to track CPA firm performance. Suggested metrics include the lifetime value of a client, the average number of services per client, the average number of professional development hours per CPA, the staff-to-partner ratio and more.
  • Small Businesses and Health Care Reform – What Now?: The Patient Protection and Affordable Care Act can affect CPAs' small-business clients in two significant ways. As this blog post explains, they are the merging of the small group insurance market with the individual market, and the premium limits for older people and smokers.
  • Another Lesson on Unreasonably Low Compensation: The Internal Revenue Service is armed with several favorable legal decisions to back its pursuit of unreasonably low compensation paid via S corporations. This blog post provides an overview on the situation and how Congress is evaluating the role S corporations play as part of its push for a comprehensive overhaul of the tax code.
  • 10 Skills for Mapping Your Journey to Partnership: Certain skills, beyond technical expertise, help CPAs achieve partnership. This post examines some of these skills, which include understanding the "big picture," developing listening skills and learning how to delegate.
  • That “Comfort Letter” Request May Really Be a Third-Party Verification: Requests for third-party verification letters – which encompass comfort letters - come regularly to CPAs. Depending on the information asked, such requests can put the CPA in a risky position. Read this post to learn the answers to the most-asked questions for third-party verification.
  • Accounting Offers More Career Opportunities: If You Know How to Find Them: Many career opportunities for beginning and seasoned accounting professionals exist and in some surprising areas. Public accounting, management accounting, government, not-for-profit and education all offer opportunities, as this post explains.
  • Is Hiring a CPA Worth it? 5 Tips for Getting Your Money’s Worth: A good CPA may cost more upfront but will pay off in the end because they are thorough. A CPA will analyze the situation to look for tax savings opportunities and help clients plan for next year, as part of the trusted business adviser role. This blog post highlights five tips for maximizing the client-CPA relationship.
  • 9 Tips for Invigorating Weary Brains, Bodies and Balance Sheets: Busy season can take its toll on the CPA. This blog post highlights nine tips to stay motivated, refreshed and ready to take on the busy season.
  • AICPA Report Finds Record Hiring for Accounting Grads: Both the demand for newly minted accountants and the pipeline of such graduates is strong. The AICPA's Trends in the Supply of Accounting Graduates and the Demand for Public Accounting Recruits reported that 40,350 accounting graduates were hired by public accounting firms in 2012 -- a record. In addition, 89% of those firms expect to make similar hires this year. At the same time, the number of students enrolling in accounting classes is historically high.
  • America Counts on CPAs: This infographic highlights the role CPAs play in business and financial decisions. From Main Street to Wall Street, CPAs are the most trusted and objective financial experts. 

Now that you’ve seen the top 10 blog posts of 2013, which was your favorite? Or is there another blog post you enjoyed that wasn’t listed here?

, Communications Manager, American Institute of CPAs.

Top 10 image via Shutterstock


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