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6 Tips for Becoming a Thought Leader on LinkedIn

TypingWith the rising prominence of social media, becoming an influencer isn’t as hard as it once was. Social media levels the playing field, giving everyone an outlet to speak their minds.

In the past, LinkedIn had a restricted number of users permitted to publish articles to LinkedIn Pulse. These elite few were named Influencers. Recently, however, LinkedIn has opened this experience to anyone with an account, calling it Long-Form Post Publishing.

Taking advantage of long-form posting can establish you as a thought leader or influencer in your field. It gives you the opportunity to share your professional expertise without taking on the responsibilities of starting a blog or using other publishing platforms.

Here are some tips on how to begin.
  • Stick to what you know. Share your experiences or discuss big topics affecting the accounting profession. Writing content for your post will always come more easily if you are knowledgeable about the topic.
  • Keep your post focused. Don’t try to cover too many topics within one post. Sticking with one topic will keep your post clear and concise. (And keep people from thinking you’re scatterbrained.)
  • Edit, edit, edit. Because LinkedIn doesn’t provide an editor to look over your post before publishing, you should find an outside editor. This can include friends, family or coworkers. You want readers to notice your thoughts, not typos or grammatical errors.
  • Be authentic. Don’t try to sound like someone you’re not. Readers will connect with your material more if you sound like yourself. It’s very easy to pick up on writing that is not comfortable or doesn’t flow well.
  • Be creative, not confusing. When crafting your topic headline, toe the line between pulling a reader in without over promising. If someone comes to read your post and discovers a disconnect between content and headline, they will begin to negatively associate your name.
  • Share! Don’t forget to share your writing! Post about it in the groups you participate in, on your Facebook, Twitter, etc. The more you share your writing with your network, the broader your audience will become. What you have to say is worth reading.

If you’re interested in becoming a thought leader in your field, take look at the long-form posting function on LinkedIn. Explore the possibilities and decide if it works for you.

Have you published a long-form post on LinkedIn? Tell us your experience in the comments and share the link! 

Elizabeth Rock, Specialist - Social Media and Member Engagement, American Institute of CPAs. 

Typing courtesy of Shutterstock.


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