3 Tips on Effective Writing

Edward Everett could have been famous.

He gave the official address back in 1863 at the dedication of the National Cemetery in Gettysburg, Pennsylvania.  It was 13,000+ words and lasted more than two hours.  

By contrast, Abraham Lincoln’s speech was about 200 words and lasted 2 minutes.

Which did history remember?

I used this example during a presentation last week on effective written communication at the E.D.G.E. conference in New Orleans. Too often in business we end up communicating like Everett. Here are three tips — I call them the 3Cs of communication — to make us more like Lincoln.