12 posts categorized "Professional Development" Feed

5 free resources to help market your services

Cpa-logo-no-tagline-low-resolutionYour to-do list likely includes items such as scheduling next year’s engagements, sending client information requests, preparing for year-end client accounting services processes, gathering and reviewing documents needed for early 2021 and contacting clients to plan for the year ahead. Taking time to market your services to prospects and clients might be missing from your list. We understand that. With so much else going on, this task often isn’t a priority. But we’d like to help you showcase your expertise and the value you provide with our new CPA Marketing Toolkit. Check out the following five marketing resources, included as part of your AICPA membership.

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Your firm’s most underrated tool

Shutterstock_520811992Your firm already has a logo and a website. Your branding job is done, right? Not exactly. Gone are the days where simply having an online presence and an eye-catching logo were enough to attract new clients and set you apart from your competition. Today, clients want an experience and meaningful interactions. So, how do you give them that? Branding.

How a company is identified and distinguished, also known as branding, is essential for any business no matter the size, industry, clientele or years in operation. It leaves an impression on your customers, lets them know what they are getting and builds their trust. How you brand your firm can greatly influence your success. Businesses that show consistent branding increase revenue up to 23%.

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A Shark’s advice for building resilience

Shutterstock_321313280Daymond John can shut you down with a simple “no” or change your world with a definitive “yes.” He’s a Shark on the Emmy award-winning television series Shark Tank and a keynote speaker at ENGAGE 2020, the premier event for accounting and finance professionals, July 20–24.

John is also CEO and founder of the ground-breaking lifestyle brand FUBU (For Us, By Us), an American apparel company that has sold more than $6 billion in merchandise. He’s CEO of The Shark Group and is a New York Times bestselling author of five books, including his latest, Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome.

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3 tips to take your videoconferencing to the next level

Shutterstock_1689579709While your day-to-day routine may have changed in the last few months due to COVID-19, your meetings probably haven’t fallen off your calendar. Many organizations are turning to virtual meetings, utilizing cameras and audio connections to keep work going and employees engaged. 

Just because you’re at home and without a studio doesn’t mean you can’t look your best. Our Multimedia team put together a video with three key things you need to master to keep yourself looking and sounding good. Here’s what they said:

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Creating the next generation of CPA leaders

2019 AICPA Leadership Academy group photo (1)There is little doubt that the accounting profession is undergoing major change. New technologies, like blockchain, data analytics and artificial intelligence, are altering how services are provided and redefining the types of services clients need. 

To meet these new demands of capital markets, CPA firms must make sure their employees possess or learn the necessary technology skills. They also need to attract leaders capable of navigating the changing profession, and these leaders will ideally bring fresh talent along with them. That’s where the AICPA’s Leadership Academy comes in.

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What college football can teach you about project management

GettyImages-517875398Football is the most popular sport in America, and according to a recent Gallup survey, more than half of us are college football fans.

It shouldn’t be a surprise that Americans love football. It brings us together as much as it tests our rivalries. We tailgate, paint our faces and crowd into stadiums and onto couches. Every season is different from the last, making us hold our breath to the very end.

If you’re a college football fan, you’re probably feeling twinges of anticipation — and nervousness — this week. It’s an exciting time, and you’re no doubt hoping your team comes out on top.

But football is more than just a game. If you look closely, it can teach you a thing or two about valuable business skills. You can find players deploying some of the most difficult-to-master project management tactics out on the gridiron.

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I jumpstarted my productivity in 15 minutes – and you can, too!

ReadingIt was early January 2014. The Kansan plains were covered in a crunchy layer of frozen grass, the overcast sky giving little indication that the ice would soon melt. Staff at Swindoll, Janzen, Hawk & Lloyd – a small accounting firm – were eager to step in from the cold to start their day. But this day would start differently than others. No one opened their laptop. No one phoned clients. No one crunched numbers. Instead, everyone, from partner to administrative assistant, had their heads down in a nonfiction book of their choice. They read uninterrupted, untethered from technology, for 15 minutes. You see, this firm had taken the first step in a journey that would evolve from an experiment into a successful on-the-clock reading program. And that reading program would evolve them too. 

Admittedly, The First 15 reading program took some time to get off the ground because, although everyone agreed to the merits of reading, no one had time for it. That’s when Chet Buchman, managing partner and eventual architect of the reading program, suggested paying for people to read on the clock. “You can’t control what people have going on at home…but you do have the ability to influence what happens when they’re on the clock.” 

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Summer Jobs: More Than Money in Your Pocket

Scooping ice cream

School’s out and many high schoolers and college students are taking summer jobs. Seasonal work can provide extra spending money for many teens or much needed funds for school expenses. But summer jobs aren’t just about earning a paycheck and learning how to manage the money you’ve made. These jobs provide valuable work experience and help youth develop professional skills and discover their talents. It’s an opportunity to take responsibility, learn time management skills and figure out how to get along with co-workers. Summer jobs also provide future employment references, mentorship and can even help teens succeed in school, according to Stanford researcher Jacob Leos Urbel.

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Learning and Professional Development Go Virtual

An Update on the Future of Learning from AICPA ENGAGE

ENGAGE VR2017 is expected to be the year of virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and digital assistants, according to Newsweek. Analysts at Gartner also included these technologies in their 10 Strategic Technology Trends for 2017.  It’s likely you are engaging with many of them already. Perhaps you have an Alexa device on your kitchen counter or you’ve asked Siri a question on your iPhone. If you’ve used Uber or Lift or clicked on a personalized Amazon recommendation, you’ve taken advantage of AI. But have you thought about how these emerging technologies will impact your learning and professional development?

The exhibit hall at AICPA ENGAGE has a plethora of tech demos including AR and VR. I stopped by to see what the AICPA Learning Design and Development team has been working on and got an opportunity to try their virtual reality and augmented reality experiences. This was my first time trying these immersive technologies, and I was eager to put on the VR headset to see what all the buzz was about.

Virtual reality (VR) gained popularity in gaming and is steadily moving into educational settings as the VR headwear becomes more affordable. My middle school-aged daughter has used Google Cardboard in her classroom, and VR is beginning to gain ground in professional development as well. The use of this technology engages multiple senses, which can help a learner retain new knowledge in a way that a text simply can’t. It makes it possible to interact with and manipulate content. VR also mitigates the distractions found in a traditional classroom and forces a student to focus. It is perfect for visual learners.

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3 Tips to Help You Remember What You’ve Learned

TabletYou’ve probably heard the expression use it or lose it. It turns out this applies to learning as well as physical fitness. There is a force that gradually erases all the great insights and instruction you stored in your brain during a learning event called "The Forgetting Curve.” German psychologist Hermann Ebbinghaus first researched this concept in 1885. The curve illustrates the decline of our memory retention over time if we make no attempt to retain our learning. The further we get from the educational experience, the less information we remember.

The speed at which we forget information is influenced by various factors including the difficulty of the material, how meaningful the information is and how it’s presented. Stress levels and lack of sleep can also have a negative impact. Thankfully there are steps you can take to help you retain what you learned. Here a few of my favorite tips to help you remember.

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A Call to Action for Young Leaders

Applying to the AICPA’s Leadership Academy Could be the Boost Your Career Needs

Leadership Academy group photoHey, you. You made it over the hurdle of getting your CPA license, and you’re eager to take the next step in your career development… But you’re not quite sure what that looks like. Professional development takes on many shapes and sizes. Some people like online learning and self-study, while others are drawn to a classroom setting. Many people focus on developing their soft skills, while other prefer to keep their knowledge base sharp with more technical sessions.

One often overlooked aspect of development is building a strong network of contacts in your chosen profession. If you’re interested in connecting with some of the best and brightest young CPAs in the country, look no further than the AICPA’s Leadership Academy.  This selective event exposes the next generation of CPAs to a strong ethic of leadership and service to their profession that CPAs are known for.

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Professional New Year’s Resolutions

2017 goal setting“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry

As a CPA, commitment to lifelong learning is a key to your continued success. To ensure you are meeting both your goals and CPE requirements, it is crucial to spend time planning how you will build not only your technical competence, but also your networking and people skills.

What works for me is setting New Year’s resolutions for my career every year. I start by assessing my development needs and setting my goals.

Try these questions to get started:

  • Are there skills I need to strengthen?
  • Are there gaps in my knowledge?
  • Do I want to provide new services to my clients?
  • Is there a certificate or a credential I want to add to my professional profile?
  • What do I want to achieve in 2017?

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